Facebook goes public After much speculation, midst hope, fear, and anxiety, Facebook CEO and Founder Mark Zuckerberg rang the opening bell for NASDAQ from Facebook’s headquarters in Menlo Park, California. Facebook will be traded under ticker symbol FB on NASDAQ at the offering price of $38 per share, which is the top-most point of its $34-38 per share range reflecting the positive sentiment of the market. At IPO, FB is [...]
One major reason why people’s interest for Facebook has not diminished, unlike its predecessors, is because they ensure they are in the news all in time. I presume they target one major change a week, and at times, they end up releasing more than one! It seems that the ploy has worked for them till now. One such major development, The Facebook App Center, has been announced. In the coming [...]
With cloud computing being the future of technology, why should Facebook not be part of it? Off late we’ve seen numerous companies get into the cloud storage game and file sharing online has become a fad altogether. Besides that, Facebook is rolling out new features often. We saw the timeline coming in, the trending articles, the Facebook App Center and all of this helping it turn into a massive and better [...]
If you’re a social media professional, you’ll recognize the reference from last season’s favorite viral. Nobody actually comes right out and says any of these things. But an overwhelming majority of brands and the agencies representing them behave like these are gospel truth. So here’s debunking a few myths that brands carry about social media. Myth: Social Media is an advertising platform Truth: Social Media is a collective of conversations. [...]
Most of us know that we can use Facebook to create free pages for businesses, products and services. Many of us use this feature and get people to like our page. After doing this, we just expect fans to keep coming back to the page while fans, in all probability, simply “like” the page and almost never return. The key to customer engagement is keeping people involved and connected with your [...]
State Tourism Boards Kerala Tourism Board When it comes to state tourism boards and social media, Kerala is certainly at the forefront, followed by Gujarat. For a tourist, Kerala has an almost universal appeal. Kerala isn’t the only state that is rich in such natural beauty; almost the whole of India’s peninsula has a coastline to boast of. But, there seems to be so much more awareness of what Kerala [...]
Key Research Findings: Kingfisher is the most popular brand among Social Media users Maharashtra is the targeted geographic region for all beer brands Twitter is the most used platform People associate beer and cricket Indian beer buyers are price sensitive Insights through Social Media People in the age group of 18-25 years , which is the target segment for beer, talk more about beer Kingfisher has a 88.3% voice share Foster’s [...]
The Wikipedia entry for Rakesh Jhunjhunwala describes him as an equity investor in India, who manages his own portfolio as a partner in his asset management firm, Rare Enterprises. However this isn’t the first piece of information that comes your way when you Google ‘Rakesh Jhunjhunwala’. A parody blog that goes by the name of ‘The Secret Journal of Rakesh Jhunjhunwala’ occupies the better part of the Google search. The [...]
Remember the time when, to start a movement, one had to raise a like-minded community and walk towards their goal – shouting slogans, manually creating posters and basically, spending a lot of energy creating noise around it? With the advent of the Social Media platforms, and even more with the increasing amount of awareness about it, creating a buzz around a campaign has taken a whole new perspective. The beauty [...]
Facebook Timeline has been the hot new topic of discussion everywhere on digital sphere. We don’t really know how all the users have perceived this new look. Although everyone loved the old look, Facebook has taken a wild step to keep users hooked to, navigate along and creatively use the timeline. When users are taken into account, a few seem to be skeptical about the timeline while few others seem [...]
