If you’re a social media professional, you’ll recognize the reference from last season’s favorite viral. Nobody actually comes right out and says any of these things. But an overwhelming majority of brands and the agencies representing them behave like these are gospel truth. So here’s debunking a few myths that brands carry about social media. Myth: Social Media is an advertising platform Truth: Social Media is a collective of conversations. [...]
We have heard of discounts on various sites which offer exclusive deals, we have heard of Brands coming up with various offers on their sites. Shopaholics like me also avail discounts by liking a Brands FB page or following a certain brand on twitter. Now we can also get discounts by just checking in at certain location? This is what is new these days! Simply by checking-in while you’re at [...]
Are you a painter/cartoonist/tattoo artist/food stylist/photographer/an artistic individual in any other creative field? If yes, then you probably have a domain registered in your name, and have a website to showcase your portfolio, so that you can reach out to people and vice versa. But is that enough? Two years back, maybe the answer would have been in the affirmative. Now, however, you need to be aware of what you’re [...]
I’m not really a believer of predictions, crystal gazing and forecasting but I do need to keep my readers engaged with awesome happenings in the music and social media scene. So here I am – with 5 social media facts presented as predictions for my friends working in the music business across the country. In the last few years, the music industry shifted from cautiously experimenting with social media, to [...]
My last post [Social Networking: How Communities Were Built] talked about the major social networks in the Indian space, where I looked at the major online services that create & maintain connections. The other aspect of generating conversations is having something to talk about. Online content creation began with a few individuals putting out text & images that could be consumed by other users of the internet. In the recent [...]
