If you’re a social media professional, you’ll recognize the reference from last season’s favorite viral. Nobody actually comes right out and says any of these things. But an overwhelming majority of brands and the agencies representing them behave like these are gospel truth. So here’s debunking a few myths that brands carry about social media. Myth: Social Media is an advertising platform Truth: Social Media is a collective of conversations. [...]
Google+ recently introduced a host of new features and is going to be launching some more within a few days. The platform, which started in 2011, boasts of having a massive 170 million strong user base. Though some of the features appear to be an imitation of its closest competitor Facebook, there is a lot more to the newness than what meets the eyes. Read on to know more on [...]
Ever since Google unleashed its brand new social networking site – Google Plus – in June last year, there have been countless stories going around of how (and why) it will end up winning the web. While only time will decide its fate, I so wish that it flops… BIG TIME!!! I don’t want it to win the web, I don’t want people flocking to it, I don’t want it [...]
Before the advent of the various social media platforms, one would have to would rely on TV or the tabloids of the latest news and gossip of one’s favorite celebrity. Now, with digital communication, its easier than ever before to be as voyeuristic as one wishes. Celebrities are ecstatic about letting fans into their lives. We now have superstars on Twitter eagerly sharing their movie experiences and offering their support [...]
Well, Vic Gundotra did post yesterday that Britney Spears was the first person to pass 1 million followers on Google+. This piece of information is one of those snippets that means the same as news like- “One more contestant is kicked out of Big Boss season 5″ which is: precisely nothing; adds nothing to your everyday morning idly-sambhar; doesn’t start your car without you adding petrol at Rs. 72 for every [...]
From YouTube to Facebook to soon to-be launched Digital comic, Shah Rukh Khan and his team Ra.One left no stone unturned in creating a promotional campaign that surely grabbed the eyeballs. Off-late, Social Media has become an integral part of Hindi film promotions. From film stars to producers and PRs, everyone has been using interactive mediums like Facebook, Twitter and Youtube to engage and interact with their fan base. Due [...]
