The Wikipedia entry for Rakesh Jhunjhunwala describes him as an equity investor in India, who manages his own portfolio as a partner in his asset management firm, Rare Enterprises. However this isn’t the first piece of information that comes your way when you Google ‘Rakesh Jhunjhunwala’. A parody blog that goes by the name of ‘The Secret Journal of Rakesh Jhunjhunwala’ occupies the better part of the Google search. The [...]
Most social media professionals in Mumbai are familiar with the name of Kiran Manral. This thirty-something suburban housewife is one of the more influential voices in the social space. Her blogs, Karmikids and Thirty-six and counting are among the better known Indian parenting & personal blogs, respectively. She runs India Helps which supports to disaster victims and she is also one of the driving forces behind Child Sexual Awareness Month [...]
Voilà! I interviewed the singer… the performer (as her twitter bio says) – Sunidhi Chauhan some days back as my curiosity to know how musicians are using social media for professional and personal marketing. It’s so important for me to know the real person behind a social avataar on Twitter and Facebook that I barged into the house of the ‘Sheila ki jawaani’ singer for a quick chit-chat. So, the [...]
Meeting Gul Panag is very different from any interview or professional meeting I’ve ever had. How does one treat a Bollywood actress and a former Miss India? Will there be an entourage of assistants, stylists and agents? But wait, this is also meeting someone I’ve conversed with on Twitter before. In that case, is it okay to carry over the informality of the medium into an in-face conversation too? Then [...]
Suzlon is a leading Indian Wind Energy company which has its presence felt across 6 continents and 32 countries. It is also the 5th largest wind turbine manufacturer in the world. Suzlon was started in 1995 in Gujarat, India and has been a pioneer for over 17 years. But the company’s corporate philosophy goes way beyond just making wind turbines. their philosophy of pursuing sustainable development for the planet in [...]
Harsha Bhogle has been commentating and writing on cricket for as long as he can remember. He took to Twitter two years ago and despite being a connoisseur of language, someone who takes pleasure and pride in putting together carefully crafted sentences, he admits to having become somewhat addicted to it. Of course, it helps that he has over 290,000 followers that soak up his every word. He talks to [...]
I’ve read/watched close to a million stories on how Kolaveri became such a rage across the globe (it’s what Google tells me) but I wanted to know the real story behind making a Tanglish (Tamil + English) music video ‘Why this Kolaveri Kolaveri Di?’ a social media case-study for generations to come in music marketing. Therefore, I got hold of Prashanth Challapalli a.k.a Jack in Chief – my friend and [...]
