• Social Media Campaign Review : Pepsi IPL VIP Box Race

    Introduction: Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pag...

    Social Media Campaign Review : Pepsi IPL VIP Box Race
  • Social Media Strategy Review: Nike Cricket

    This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis...

    nike cricket
  • Social Media Strategy of IPL Teams – Royal Challengers Bangalore

    The very next day of the GayleStorm, social media was going gaga over Gayle’s performance, which was...

    Social Media Strategy of IPL Teams – Royal Challengers Bangalore
  • Social Media Strategy Review of The Indian Ecommerce Industry

    In the Indian context, Ecommerce and Social Media share a very similar pattern. Both chart their beg...

    Social Media Strategy Review of The Indian Ecommerce Industry
  • How Social Media Trainers can Conduct Online Workshops

    While India has its fair share of agencies and consultants, there is a dearth of social media traine...

    impart knowledge
  • Social Media Campaign Review: Pepsi IPL The Great Indian Catch Contest

    Introduction: Pepsi India bagged the title sponsorship rights for IPL and it has lined up uber cool ...

    Social Media Campaign Review: Pepsi IPL The Great Indian Catch Contest
  • Social Media Strategy Review: The Indian BFSI Industry

    Of all the industry niches, the Indian BFSI sector has been fairly sluggish in adopting the new medi...

    BFSI sector


social media v's traditional media

Sanjay Mehta on Social Media V/s Traditional Media [Video Interview]

Social Media V/s Traditional Media, which of these do you think carries more weight? Co-founder of Social Wavelength, Sanjay Mehta explains Social Media from what brands need to do before they adopt social media to How to make sense of Social Media Data and How to calculate social media ROI in his previous interviews. Today, Sanjay Mehta shares his...


Social Media Campaign Review : Pepsi IPL VIP Box Race

Social Media Campaign Review : Pepsi IPL VIP Box Race

Introduction: Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pages through an engaging game. Adapting to the fragmented media world, Pepsi India has launched its integrated – VIP Box Race Campaign. Objective:...


Sophie Chaudhary

Interview with Ms.Sophie Choudry on Social Media

What made you decide to join social media? I decided a long time ago. I just think that the world is becoming smaller. I think there’s so much easy access to things and I think it’s a wonderful way to be able to connect with people. Not just your fan...


Sahara Pune Warriors

Social Media Strategy of IPL Teams – Pune Warriors India

Birth of Pune Warriors India (PWI) was shrouded in controversy. The team almost lost its place in IPL like Kochi Tuskers Kerala. In the three seasons that the team has participated in, it has disappointed its fans. PWI made the bottom of the point table in 2 seasons and stood at the second rung from below in one. The dismal performance of the team ...