Fresh

Taking their consumers on a product ideation journey, Intex created #MyDreamPhone creating brand ambassadors in the process. The brand invited users to come up...

Karan Joshi, Founder, We are Mumbai posted a status on his Facebook account stating a delay in payments for over 7 months for an...

Campaign Reviews

Imagine seeing your Instagram selfie as a literally moving thread picture. Forever21 brings this imagination live. With Forever21's social media agency Breakfast’s latest combined engineering,...

Sombre industries such as BFSI and Realty get shackled in the creative land of marketing. While TV spots still offer a window for emotional...

Interviews

While content needs to be customised to suit platform specs, a uniform voice is required to create recall. Sanjay Tripathy, Senior Executive Vice President - Head...

Platform agnostic content becomes a nightmare when uniqueness of every platform is not taken into account. Anisha Motwani, Director, Chief Marketing & Digital Officer...