Fresh

Congratulations Deepika! You have made a choice in "My Choice", by acting in the short film (for a fee of course), and your choice...

Airlines must facilitate meaningful customer care and rapid response, thereby influencing a positive public perception to maintain brand loyalty on social media. Airlines have a lot to look into: steading fares,...

Campaign Reviews

DBS Bank screened the #DBSChilliPaneer series on a microsite, subtly connecting brand objectives to drive view and shares on social platforms. Marketers at DBS Bank...

Huawei's Honor brand of smartphones focusses on image technology, superior crafting, and most importantly: a long battery life. They are live streaming the phone's...

Interviews

Anees Merchant, Senior Vice President - Digital, BlueOcean Market Intelligence talks to Social Samosa about the discomforting term big data, its application for start-ups...

This is continued from the first part of the interview with Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India. She talks...