Fresh

Contributing to Nepal’s skirmish against nature, Facebook activated its safety check feature empowering citizens of the impacted areas to mark themselves as safe, while being able...

While social media users expressed concerns over grave issue of Earthquake and mourned the tragedy, brands and agencies conveniently decided to bank on moment marketing. Is...

Campaign Reviews

Breaking free from the clutter of e-commerce advertising, HomeShop18 used Vine with a dash of humor creating interesting video content to deliver a business...

Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We...

Interviews

Anees Merchant, Senior Vice President - Digital, BlueOcean Market Intelligence talks to Social Samosa about the discomforting term big data, its application for start-ups...

This is continued from the first part of the interview with Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India. She talks...