Fresh

Dentsu Aegis Network announces the acquisition of WATConsult, one of India’s leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi,...

Many brands have started exploring the use of video content to engage with their prospective customers. Very few have however been able to get...

Campaign Reviews

After receiving a fairly good response from the ‘Aaram Ki Tune’ campaign, IndiaMART unrolled its ‘Kaam Yahin Banta Hai’ campaign, only to have an...

Though television ads, radio and print have been an integral part of any marketing campaign, the new age digital India is breaking new grounds...

Interviews

We interviewed Alicia Souza, Chumbak's illustrator on the social media strategies that she puts to use, in order to build her popularity across platforms. We...

Rajiv Sodhi, Vice President & Managing Director, GoDaddy India, tells us about the brand's Social Media marketing strategies, about the campaign NutCutlal and their...