Fresh

OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who...

Practo signed on MindShift Interactive after a multi- agency pitch. It recently raised $30 million from investors Sequoia Capital and Matrix Parnters. The healthcare app helps users...

Campaign Reviews

Breaking free from the clutter of e-commerce advertising, HomeShop18 used Vine with a dash of humor creating interesting video content to deliver a business...

Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We...

Interviews

Anees Merchant, Senior Vice President - Digital, BlueOcean Market Intelligence talks to Social Samosa about the discomforting term big data, its application for start-ups...

This is continued from the first part of the interview with Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India. She talks...