Fresh

SeeU is the latest cross-platform and comprehensive mobile app to hit the market that allows planning and organizing free time. Available on Android and...

Watch Industry is a subdivision of the lifestyle industry which holds immense potential to generate entertaining and engaging content. Most of these brands have been...

Campaign Reviews

Video is definitely the way to go for brands today. YouTube has taken centre stage as storytelling is going the visual route; and brands...

Strepsils, has successfully launched its first digital marketing campaign called #AbMontuBolega. It cleverly plays on the brand message through their campaign which nudges people...

Interviews

tata nano

We interviewed Delna Avari, Head-Marketing Communication & Services, Passenger Vehicles Business Unit, Tata Motors Limited, to better understand their social media strategies & to...

We interviewed Sanjay Gupta, Sr. General Manager & Group Head - Marketing, Hyundai Motor India Ltd. on their over all social media strategies to...