Fresh

The most followed user on Twitter in India, Mr. Amitabh Bachchan (@SrBachchan) has hit another milestone by crossing over 10 million followers on Twitter. The...

In the past few months, Ice Bucket Challenge has received a lot of traction from people all across the globe; and celebrities have been...

Campaign Reviews

Berger Paints recently launched its new advertising campaign for its luxury interior brand ‘Berger SILK’. Featuring actress Katrina Kaif, the new Berger SILK campaign...
camel

Berger Paints recently launched a social campaign on the eve of the 68th Independence Day, reminding users of the milestones in India’s history, some...

Interviews

aam aadmi party

We interviewed Ankit Lal, the national council member and IT admin, Aam Aadmi Party, on the social media strategies of the political party. He...

Lata Subramanian, CMO, Sterling Holidays, talks about the brand's digital and social media activities. She also talks about how they try to leverage social media...