Fresh

You've seen them - those people, pets and groups that strike online fame in an instant by posting or being part of something memorable,...

Social media is a powerful marketing platform, provided you do things correct.  If you want to use it to the fullest, you have to...

Campaign Reviews

It is quite a daunting task when asked to keep Mumbai pollution free. Godrej Aer was at the forefront of this and on National...

Desperate Housewives has been a much watched show on Zee Café and the concept itself has been quite disruptive for the Indian society. Interestingly...

Interviews

Rajiv Sodhi, Vice President & Managing Director, GoDaddy India, tells us about the brand's Social Media marketing strategies, about the campaign NutCutlal and their...

We interviewed  K. Ramakrishnan, President Marketing of CCD, to understand the social media marketing tactics and the functioning of their brand. He also goes...