Fresh

We interviewed Anmol Nautiyal, Director of IBM on how IBM uses social media. He reveals that IBM aims to be the largest corporation that...

Brand Name Bigg Boss Kannada Agency Name Fuegosys Objective The objective was to increase the organic fan base of Suvarna TV's page during the show Bigg Boss 2, increase...

Campaign Reviews

Ever so once in a while you come across a brilliant campaign. This is one such initiative taken up by Lonely Planet and Sky...

To strengthen their relevance with Indian festivities like Diwali, Cadbury has launched another campaign, this time focusing on the Indian Army through #LeChaloKhushiyan. The brand's core...

Interviews

tata nano

We interviewed Delna Avari, Head-Marketing Communication & Services, Passenger Vehicles Business Unit, Tata Motors Limited, to better understand their social media strategies & to...

We interviewed Sanjay Gupta, Sr. General Manager & Group Head - Marketing, Hyundai Motor India Ltd. on their over all social media strategies to...