Fresh

Social media is the new voice of young India, at least for those with Internet access. You don’t need a maidaan to make your...

In 2010, Twitter introduced the concept of hashflags and has bought it back this cricket season. Hashflag is a hashtag with the three letter abbreviation...

Campaign Reviews

Indian cricket fans are eagerly awaiting Sunday's match - a mauka for India to break our voodoo against South Africa. The battle of the...

Axis Bank displays superhero qualities, bringing a community of environment friendly people together in the most effective way possible. Playing along the thought that, ‘Ideas...

Interviews

We interviewed Alicia Souza, Chumbak's illustrator on the social media strategies that she puts to use, in order to build her popularity across platforms. We...

Rajiv Sodhi, Vice President & Managing Director, GoDaddy India, tells us about the brand's Social Media marketing strategies, about the campaign NutCutlal and their...