Fresh

We had a quick QnA with Prashant Rathi, co-founder, Karmik Pictures, a dynamic film and advertising production house based in Mumbai. Prashant Rathi has a diversified experience of...

Decoding the very axioms of social media marketing and analytics, brands need to orient their teams into creating strategies that serve the voice and...

Campaign Reviews

Breaking free from the clutter of e-commerce advertising, HomeShop18 used Vine with a dash of humor creating interesting video content to deliver a business...

Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We...

Interviews

Anees Merchant, Senior Vice President - Digital, BlueOcean Market Intelligence talks to Social Samosa about the discomforting term big data, its application for start-ups...

This is continued from the first part of the interview with Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India. She talks...