Fresh

In a flourishing e-commerce industry, start-ups stand a chance of getting lost with marketing budget constraints. To stay ahead of the curve, Freecharge got...

Twitter, is no longer considered as a personal opinion page in India. Sometimes whatever you post is for others to judge. In these couple of months,...

Campaign Reviews

Imagine seeing your Instagram selfie as a literally moving thread picture. Forever21 brings this imagination live. With Forever21's social media agency Breakfast’s latest combined engineering,...

Sombre industries such as BFSI and Realty get shackled in the creative land of marketing. While TV spots still offer a window for emotional...

Interviews

In a flourishing e-commerce industry, start-ups stand a chance of getting lost with marketing budget constraints. To stay ahead of the curve, Freecharge got...

While content needs to be customised to suit platform specs, a uniform voice is required to create recall. Sanjay Tripathy, Senior Executive Vice President - Head...