As a market leader in cornflakes in India, Kelloggs has made its presence felt through advertising initiatives both online and offline, colorful packaging backed by a well entrenched distribution netw... »
For a long time, Prestige has been associated with only pressure cookers. As the brand has diversified its product offerings over time, it now wants to move beyond being associated with a generic prod... »
Axe India launched in India in 1999 with Axe Deodorants. As the largest selling male deodorant in India which has a wide range of male grooming products such as Axe Aftershave Lotions & Axe Body ... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
Chennai Super Kings (CSK) has been one of the most consistent teams in all seasons of IPL, and arguably the most consistent of all teams. Mahendra Singh Dhoni has led his team to two finals and two su... »
Contrary to the popular belief, Twitter is in fact, much better platform than Facebook when it comes to marketing and business promotion. Though slowly, the tally of users creating accounts per day on... »
As a late entrant in the Indian banking sector, YES Bank has striven to build its identity as the preferred banker of the world in India. This means that it has worked towards differentiating itself f... »
Today, Facebook has announced a worldwide roll out of Promoted Page Likes, an easier way for Page owners to run ads that promote their Pages. Promoted Page Likes are designed to allow Page owners to c... »
The very next day of the GayleStorm, social media was going gaga over Gayle’s performance, which was reflected in the engagement level of posts related to Gayle, as shown below. One of the posts (refl... »
Lick twist, swirl, snap and dunk are just some things Oreo has urged people to do for a long time now. Since 1912, when Oreo’s first cookie was sold and the brand quickly emerged as the World’s favori... »
