Public Shaming As A Social Media Tactic
In 2005, a magazine took a satirical shot at a management institute’s advertisements. A reader posted the article to his personal blog. Two things happened after that. The institute demanded that the ... »
Ayesha Takia Kingfisher
Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter
Last evening, around 8pm, actor Ayesha Takia sent a series of distressed tweets. It all seemed incoherent and in Shahid Kapoor-style language, but the crux seemed to be this: Ayesha’s sister, Natasha ... »
