“Peering over his son’s shoulder, his father looked at the photo on the screen. “Oh,she’s hot. She’s an eight,” he said. Hong could scarcely believe his ears. Without prompting his father clicked on another photo. “Not so hot,” he clucked. Then clic…click,click,click, until he pored thorugh the entire cache of pothos — forty in all.” ~ The Viral Loop by Adam Penenberg This is a beautiful moment from the book [...]
With the exciting year coming to an end, we thought it would be fun to analyse and predict what the coming year holds for all us digital addicts. We bring to you Digital and Social Media predictions for the year 2012 by Sanjay Mehta, Joint CEO, Social Wavelength. Digital India – Predictions for 2012
As we all know, everybody is using social media nowadays to leverage their businesses and brand reputation. That’s exactly why brands opt for distinctive, never-seen-before social media initiatives to cut through the clutter and gain maximum recognition on the online space instantly. From running a talent hunt on Facebook to using online video in an impressively inventive way, following are three social media campaigns that deserve a round of applause [...]
Blogs make it easier to connect with everything that your brand is doing online, even offline, by becoming the central source of relevant content. It’s like the ‘core curriculum’ of all your online activities. You can say it’s the front page of online-news about you, your brand and all the exhilarating experiences around it. It’s the next important property online after your website. Many people believe that blogging is mostly [...]
Background Shari Academy is one out of only two Adobe certified photography schools in India and the first one to get the accreditation. Girish Mistry, the Dean, is highly admired and respected in the industry. Based in Mumbai, it conducts a variety of photography workshops and certificate courses for aspiring photographers. The problem No one seems to know how good Shari Academy is, till around 2 years back no one [...]
(A series of conversations dedicated to digital story-tellers) There is no question that social media is a great enabler of conversations and ideas. Back in 2000, people adopted online diaries and shared their thoughts with readers. The audience was small and publishing a post was an outlet for expression. There was no commenting, trolling was minimal and virtual brand management wasn’t a business. Sharing across platforms was a copy-paste affair [...]
