Retail Stores and Social Media
The number of retail stores in India is increasing at a pace like never before. It is entering every city, region and state. With the ambition to expand the brand countrywide it is difficult to keep t... »
Social Media Strategy of IPL Teams – Chennai Super Kings
Chennai Super Kings (CSK) has been one of the most consistent teams in all seasons of IPL, and arguably the most consistent of all teams. Mahendra Singh Dhoni has led his team to two finals and two su... »
Social Media Strategy of IPL Teams – Royal Challengers Bangalore
The very next day of the GayleStorm, social media was going gaga over Gayle’s performance, which was reflected in the engagement level of posts related to Gayle, as shown below. One of the posts (refl... »
Social Media Strategy of IPL Teams – Kolkata Knight Riders
Introduction Staying true to its anthem, “Korbo Lorbo, Jeetbo Re,” KKR, as Kolkata Knight Riders is lovingly called, has started the new season in the same fashion as it had finished the last one – wi... »
8 Essential Tips for Social Media Success (Part 2)
Hey, you came back! Awesome! How did the first two tips work for you? For those that missed the first post, let’s review quickly. In the last post I told you about using visuals and about monitoring a... »
Social Media Case Study: iXiGO.com
Brand Name: iXiGO.com Agency Name: AdHog Interactives Objectives: Deepen engagement with followers of iXiGO on Pinterest in a creative manner Achieve substantial reach for the brand To drive traffic t... »
Social Media Campaign Review: Lakme Salon – My Best Friend’s Bachelorette Party
Objective: While all brides were getting dolled up for their wedding day, Lakmé Salon decided to put the bridesmaids into spotlight and bask glory for all the efforts they put in for their beloved one... »
Pinterest: The Infinitive Loop of Social Networking
Like Facebook, Pinterest encourages sharing your personal hobbies and interests with your social network. Following the Twitter mould, it encourages sharing the impersonal as much as the personal, inc... »
When Facebook Met Twitter
(All characters in this post are personified. Any resemblance to social networks is purely intentional) On New Year’s Eve, Google threw a party at his home. He was a highly successful man. Some people... »
Where to Get Images for Social Media Marketing on Pinterest
Photos on Pinterest are like words on Facebook. You can’t survive Pinterest without unique and creative ways of making images. Images make it easier to say more in less time and they also create a dee... »
