Agency Name: WatConsult Brand Name: @home Store Objective: To showcase @home as Discoverable and Distinctive To drive footfalls Execution: Creativity #1: Participants were asked to complete the senten... »
Introduction: Pepsi India is pulling out all stops to dive into the cricketing madness and the title sponsorship of IPL has given it a great leverage to tap into the Indian social media ecosystem. Obj... »
Agency Name: FoxyMoron Media Solutions Pvt. Ltd. Brand Name: Maybelline New York India Product: Baby Lips Lip Balm Objective: Harness the potential of ‘crowd-sourcing’ in India Create a catchy and inn... »
What is a Twitter hashtag? Hashtags are text(#). They are used to lay emphasis on a particular keyword or phrase so that twitter users can easily track them. Twitter tracks these conversations but the... »
People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. If you Tweet with a hashtag on a publi... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here, By the tim... »
Introduction: According to media reports, Indian organizations use social media much more than the global average and those of their counterparts in emerging economies.While we have a number of case s... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
Agency Name: Webenza Introduction: The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of re... »
Recently Twitter took its stint into a whole new kind of smartphone app which it later named as Vine. This app allows the user to record and share a video of duration maximum as 6 seconds which then p... »
