Social Media Strategy Review: Star Plus
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
Social Media Weekly Roundup [15th April to 21st April 2013]
Social Media Weekly Roundup: Updates from 15th April to 21st April, 2013 Campaign Reviews Social Media Campaign Review: Idea Rocks India Facebook Auditions Social Media Campaign Review: Yes Bank Maxim... »
Twitter Launches the New Twitter Music Discover App
For all music fans out there Twitter has some exciting news! Starting today Twitter Music will be available starting today at music.twitter.com and as a separate app for the iPhone through the App St... »
Twitter Advertising Now Allows Keyword Targeting
Twitter advertising has added another new dimension to their ad offerings. Advertisers can now target users based on the content on their Timeline. Previously, advertisers could only latch on to the i... »
Twitter Chat: How Brands Can Use Analytics to Make Business Decisions
Analytics has always been an integral part of any business strategy. Taking a business decision requires that you have a good amount of relevant data in your hands. And thanks to social media, the amo... »
Social Media Strategy of IPL Teams – Delhi Daredevils
INTRODUCTION Losing first three matches in the current IPL season has in no way dampen the spirit of Delhi Daredevils fans (and also its social media team), as the tournament is far from over, and it’... »
Social Media Campaign Review: Pepsi Tweet20
It’s the season that everyone’s been waiting for when the entire nation immerses itself in the madness that IPL has become. Taking the game to another level, Pepsi – the title sponsor of I... »
Social Media Strategy Review: Colgate India
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
Social Media Case Study: Sony PIX Anti-Alien Day
Brand: Sony PIX Agency: Tonic Media Challenge: Hollywood movie channels use conventional content to engage users on social platforms such as Facebook and Twitter, leaving less space for innovation. So... »
Social Media Weekly Roundup [7th - 14th April 2013]
Social Media Weekly Roundup: Updates from 7th to 14th March 2013 Campaign Reviews Social Media Campaign Review: Sony Xperia Z Launch #bestofSony Vodafone ZooZoos Celebrates “10 Million fans̶... »
