Twitter recently announced the “Weekly Email Digest” feature. By the virtues of this feature, users will get the best of the week’s tweets delivered to their email inboxes every week. This summary will comprise of all relevant tweets from the people you follow as well as links to popular stories that have been shared with the people whom you are connected with on Twitter. Users can easily click any story [...]
If you’re a social media professional, you’ll recognize the reference from last season’s favorite viral. Nobody actually comes right out and says any of these things. But an overwhelming majority of brands and the agencies representing them behave like these are gospel truth. So here’s debunking a few myths that brands carry about social media. Myth: Social Media is an advertising platform Truth: Social Media is a collective of conversations. [...]
State Tourism Boards Kerala Tourism Board When it comes to state tourism boards and social media, Kerala is certainly at the forefront, followed by Gujarat. For a tourist, Kerala has an almost universal appeal. Kerala isn’t the only state that is rich in such natural beauty; almost the whole of India’s peninsula has a coastline to boast of. But, there seems to be so much more awareness of what Kerala [...]
Key Research Findings: Kingfisher is the most popular brand among Social Media users Maharashtra is the targeted geographic region for all beer brands Twitter is the most used platform People associate beer and cricket Indian beer buyers are price sensitive Insights through Social Media People in the age group of 18-25 years , which is the target segment for beer, talk more about beer Kingfisher has a 88.3% voice share Foster’s [...]
In ancient days, businessmen would promote their business by sending a drummer and crier into the city. The drummer and crier duo would go around the city shouting out the promotions, repeatedly, to the masses until it became the topic of discussion (read: trended). Now, switch to the era dominated by internet, Facebook and Twitter. In our times, there are immeasurable mediums to promote a business. This includes Facebook ads, [...]
I created my first Twitter handle in March 2009. Of course, it was private. Along the way, I also created several additional Twitter handles for myself – each with a specific personal objective – Like one was a personal log of my life, One was to capture my incessant thoughts, One was a repository of interesting data / links I came across, One was for all the quotes I read,etc. [...]
Standing out in a crowd is no longer the way to go in marketing. At least that what it looks like from the number of Flash Mobs popping up all over the place. But there’s a new “mob” in town. So move over Flashmobs because Tweetmobs are all the rage right now. With a number of brands capitalizing on the reach and speed of Twitter, here is a look at [...]
The Wikipedia entry for Rakesh Jhunjhunwala describes him as an equity investor in India, who manages his own portfolio as a partner in his asset management firm, Rare Enterprises. However this isn’t the first piece of information that comes your way when you Google ‘Rakesh Jhunjhunwala’. A parody blog that goes by the name of ‘The Secret Journal of Rakesh Jhunjhunwala’ occupies the better part of the Google search. The [...]
On 23rd January 2012, the Indian Internet community was abuzz with the news that the Prime Minister of India, Dr. Manmohan Singh, had set up an official Twitter account – @PMOIndia. Initially the move was welcomed. Most of us thought it’d be a great opportunity for the PM to connect with the people. We’ve all seen what Barack Obama and the White House are doing on Twitter, and we hoped [...]
What can happen when you enter the murky world of Twitter hashtags. And promptly, it started gaining traction. Trended in Mumbai all through the day. And just when we thought it’d been a good day in office… [<a href="http://storify.com/smartkani/hashtag-wars" target="_blank">View the story "Hashtag Wars" on Storify</a>]Now, Cinnabon is a nice brand. They like to make people happy. And when they’re pissed off, they add a bit of spice to their [...]
