Brands stretch their creative minds this International Yoga Day

Social Samosa takes a look at the International Yoga Day campaigns as brands create awareness and exercise their creativity this year.

21st of June is observed all over the world as International Yoga Day. Every year, brands all over the world dedicate this day to raising awareness about physical health and urging people to exercise daily through the various digital and social media campaigns. Here are some of the International Yoga Day campaigns we came across.

1. Faasos

Wrap be so loaded, it can barely walk. As for yoga, that's for your mouth.#InternationalYogaDay2018 #InternationalDayofYoga pic.twitter.com/wOUoRGOXYk

— FAASOS (@faasos) June 21, 2018

2. Kotak Mutual Fund

https://www.facebook.com/KotakMF/photos/a.888122084594527.1073741828.874663182607084/2021521677921223/?type=3&theater

3. Yamaha Motor India

This is how we rev it! Our Yamaha bikes make sure we get our daily dose of yoga. #WorldYogaDay #Yoga #Fz #R15 #R3 #YesYamaha pic.twitter.com/9M8jHE3crv

— Yamaha Motor India (@India_Yamaha) June 21, 2018

4. Motorola India

On this #WorldMusicDay #WorldYogaDay and #WorldSelfie day, we’re celebrating all three in style! All you need to do is send us your quirky yoga selfies and we’ll give the best photos a musical surprise! So what are you waiting for? #MusicToMyYogafie (T&C https://t.co/JAaJxnXKe2) pic.twitter.com/srxRdmnSea

— Motorola India (@motorolaindia) June 21, 2018

5. Castrol India

A healthier lifestyle for truckers in India through #TruckAasana this #WorldYogaDay! Check out #TruckAasana designed for them to do prior to a trip by @yogainstmumbai pic.twitter.com/oB2G99fe3B

— Castrol India (@Castrol_India) June 21, 2018

6. Bombay Kulfi Calicut 

https://www.instagram.com/p/BkSNJjuFk8Q/?tagged=internationalyogaday

Also Read: World Music Day campaigns unite brands and consumers this year!

7. Magic FM Mumbai

https://www.instagram.com/p/BkSNALVhSyw/?tagged=internationalyogaday

8. YES Bank

9. Sony LIV

Celebrate World Yoga Day and begin your fitness journey with LIV FIT. To get help from the best in business, click here: https://t.co/pw5Nf98xdG #WeLIVtoEntertain #YogaDay #InternationalYogaDay #FitnessJourney #FitnessMotivation #LIVFit pic.twitter.com/JeVyvlVxcL

— SonyLIV (@SonyLIV) June 21, 2018

10. Red FM

https://www.facebook.com/redfmindia/photos/a.563566740375262.1073741825.106399429425331/1802163799848877/?type=3&theater

For the unacquainted, International Day of Yoga or commonly known as World Yoga Day is celebrated every year on June 21, since its inception back in 2015. The idea of International Day of Yoga was first proposed by the current Prime Minister of India, Mr. Narendra Modi during his speech at the UNGA, on 27 September 2014.

Which is your favourite from these International Yoga Day campaigns? If you would like to share any #International Yoga Day campaigns 2018 with us, you can do so at team@socialsamosa.com or in the comments below.