With the onset of election season, we sit to decode PM Narendra Modi’s social media strategy and learn some
insta story lessons.
PM Modi- That he is a great orator, greater leader, and the greatest politician- India’s atmospheric layer has been
Since the start of 2019, our social media platforms have turned into a breeding ground for various political campaigns while the parties continue taking jibes at each other and the ‘political memes’ have a different fan base altogether. Sunil Arora, Chief Election Officer last month announced the dates for election 2019 and also revealed how various digital platforms are taking precautionary actions to curb any unfair election-related activities. It must be noted that intermediaries like Facebook, Twitter, Google, and YouTube have committed in writing to ensure that any political advertisement published on their platforms will be certified by Election Commission’s Media Certification and Monitoring Committee.
Amidst all the election charcha on digital media, we have been closely monitoring Prime Minister’s Instagram. Our respected PM has been leveraging the popularity and reach of Insta stories to its core by updating 19.9 million Instagram followers about each and every activity.
From his ride in the Delhi Metro and chit-chat with the ‘aam aadmi’ to his visits to various regions of India to urging people to vote for a New India, PM Modi’s ‘Insta election rally’ of sorts has been quite informative for his followers.
We also captured some here and got our
1. Taxpayer ko dhyawad karna banta hai’
Modi government led interim Budget 2019 aimed at making everyone happy with tax sops for salaried class and focused for the middle class, rural citizens and farmers.‘.
Takeaway Make the consumer feel they are the king. Address them, acknowledge them, and make them a part of the conversation.
Takeaway Play up the key highlights of your offering. Like highlighting the tax sops, even if the rest of the budget might or might not have positive tones.
3. Going beyond political agenda
The exam stress among school going kids has been a point of discussion for several years now. PM Modi has an apt advice for the parents who pressurize their children to go beyond their capabilities.
Takeaway: Keep in touch with the trends. Keeping aside the political agenda and party’s vision, NaMo makes sure that he touches key issues rather trends. His stories boast of environmental talks and issues
4. Keeping followers abreast with the Election Tour
The Election tour is a must and what better than Uttar Pradesh where the voters stand divided between BJP and Congress. Here’s PM Modi talking wisdom and sharing a hearty laugh with a pack of women.
Takeaway Applying media listening and Identifying key areas and issues during the election season and otherwise and creating content around holds significance for brand NaMo.
The Prime Minister personally gets involved in many state elections and ensures to reach out to people physically and virtually too.
5. Being Touristy and
PM Modi’s Gujrat bond is no news. His birthplace and from where he rose to stardom while visiting the state he does not deter from being a bit touristy and also spreading the vibes.
Takeaway: Show your human side! Sometimes, donning the hat of a travel blogger, PM Modi’s Instagram Stories also give us a sneak peek into various locations he visits while rallying around the country. This also helps in engaging the population and also keeps them updated.
6. An ‘AAM AADMI’ at heart
‘Dilli Metro’ ride is a must for the Prime Minister whenever he is in town. It gives him a golden opportunity to interact with the aam aadmi and know their concerns. Adding a personal touch, NaMo makes his followers believe that despite being the Prime Minister of the country, he is still local and at heart and one of them.
And Bang On! He is good at striking conversations with the kids too.
Takeaway: PR in the digital age has evolved. One needs to stay in touch with their end consumers and let the world know about it.
7. A pro at regular
Abki Baar Fir Modi Sarkaar’ is the ultimate
The strategy has been followed aggressively by his team by regularly posting and promoting pro-BJP campaigns and agenda to up the recall value.
Promoting the Election campaign like a pro
We are all Chowkidaars (Only if you would like to believe it)
Takeaway: 400 million plus accounts use Instagram stories everyday, leveraging the power of Instagram stories is of utter importance now.
8. Sharing the international connection
PM Modi has been criticized for his foreign visits time and again, also making it an apt base of many memes. Sharing his visits on Instagram Stories, he connects with the youth, sharing the agenda and benefits of these visits.
Takeaway: Addressing the core problem, it is important to nip speculations and rumors in the bud.
According to the Twiplomacy study 2018, PM Modi is the most followed leader on Instagram, Indonesian President Joko Widodo is at no.2 and US President Donald Trump secures the third spot. Apart from being the numero uno, Modi also boasts of being the most ‘effective” world leader on Instagram, with every one of his 80 posts and videos from 2018 garnering 873,302 interactions on the photo-sharing app.
Tweeting day in and out
Although Donald Trump may have been leading the pack on Twitter by his unorthodox use of Twitter to bypass traditional media channels, India’s Prime minister Narendra Modi with 46 million followers has been quite popular in twitter-verse too. On the occasion of Social Media
Back in 2015, he used a similar strategy of updating his followers, then through his Namo app. The BJPians also introduced promotional merchandise, micro-donations up to Rs 1,000, and video interactions through NaMo app and it shows the added importance given by the party to app-based engagement in the general election.
To add on during the 2014 general elections, Modi’s selfie with his mother and a tweet that followed saying, “Sought blessings from my mother,” instantly went viral.
With 43 million likes and the same amount of followers on Facebook, Modi again is a hit on the social networking site too and is one of the most popular global leaders. According to Twiplomacy, Facebook is the second-most popular network among government leaders and it is where they have the biggest audience.
His meeting with Barack Obama also created quite a stir on social media platforms where the duo’s ‘Hug’ post on Facebook hit 2.3 million likes and 72k shares.
However, according to Twiplomacy Study 2019, the Facebook page of Indian Prime Minister Narendra Modi has grown by less than one percent over the past 12 months and his institutional page @PMOIndia registered a decline, losing 84,533 over the past 12 months.
Such is the impact of social media that some have touted it to be the game changer in the elections, while a few terming it a ‘weapon’ to divide the democratic power of voters more than a tool to reach the masses.