New Update
/socialsamosa/media/post_banners/EEGlmKqEjaqMtFt6uRqY.jpg)
The Snapchat Swipe Up to Call feature is derived from native consumer behavior. The insight that consumers in the Middle East region still tend to call family & friends and even businesses of all sizes.
Swipe Up To call can be used with Single Image or Video ads.
Swipe Up to Call turns potential consumers' interest in a two-way street. Rather than the consumer checking out the website, you can direct them to a sales associate who can convert and actuate a purchase.
New businesses can increase their reach and potential prospects, services can create a pipeline of appointments, Businesses of all sizes can increase their database and also get an understanding of what consumers are looking for through them and work on areas that require improvement.
As the ad format is designed for regions where consumers prefer calling, the platform might launch it in more countries with similar behavior.
If you’re an advertiser in the Middle East, you can get started with Swipe Up to Call today in Ads Manager.