WarnerMedia appoints TheSmallBigIdea as social media agency for HBO & WB Brands

TheSmallBigIdea will help create localized and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities for the WarnerMedia movie channels in India.

As per the new mandate, TheSmallBigIdea will help create localized and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities. Their mandate includes Facebook, Instagram, and Twitter for HBO and WB respectively.

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Speaking on the appointment, Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks, South Asia, said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”

Harikrishnan Pillai, Co-founder, and CEO, TheSmallBigIdea, added, “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”