Wife will work towards building more strategies closely with the Quora India team to realize their business and brand objectives, in the short and long term, as per the mandate.
Elevating the brand in not only traditional but also new and innovative ways will be a responsibility for the agency as a part of the mandate for Quora. For the past 6 months, Wife has been collaboratively working on various agency and client outreach communication which includes email marketing, case study content development, design, advertising, merchandise, strategy, and more for Quora.
The last of the intellectual properties Quora released – the Q-Ball – was also one of the first pieces of merchandise that Quora has released in India.
Gurmit Singh, GM APAC, Quora said “The Q-Ball is one instance of a great idea that has the potential to disrupt and be memorable, all wrapped in one package. Great brand fit and the fact that it is interactive is what makes it engaging.”
Neha Mewawalla, Co-founder, Wife, added “Working on a brand like Quora is like a rollercoaster ride. A complete adrenaline rush while at it, many highs, of course challenging considering how high it stands in the market landscape, but completely worth it by the end of every day.”