According to me, digital media is all about personalized content. Believing that an individual (consumer) will be interacting & use the platforms for his knowledge & benefits will help brands have better connect & communicate with their audience. I have been in the digital industry for over 2 years now. I started off at Concept Digital/ Spiider Digital and am currently with Beehive Communication. According to me, for a perfect campaign the brand would have to Inform, Interact & Inspire the relevant audience.