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Brand Saga

Google India advertising journey

Brand Saga: How Google India reunited humanity with alluring stories

Jun 3, 2021
Cinthol advertising journey,

Brand Saga: Cinthol’s Alive & Awesome marketing stance targetted at the contemporaries

May 27, 2021
Cinthol advertising journey

Brand Saga: Cinthol – The opera of India’s first deodorant and complexion soap brand

May 20, 2021
Savlon advertising journey

Brand Saga: How Savlon healed ‘Bharat’ and drove the ‘Swasth India’ mission

May 13, 2021
Akshaya Patra Foundation

Brand Saga: Akshaya Patra Foundation, when hard work & marketing helped towards hunger eradication

May 6, 2021
Pulse Polio Balbir Pasha

Brand Saga: When Pulse Polio’s ‘Do Boond’ and Balbir Pasha’s AIDs awareness campaigns drove the nation to achieve the impossible

Apr 29, 2021
Whirlpool India advertising journey

Brand Saga: Decoding Whirlpool’s way of building ‘cool’ bonds

Apr 22, 2021
Whirlpool India advertising journey

Brand Saga: Discovering the ‘Whirlpool of India’ the cool way

Apr 15, 2021
Fevicol advertising journey

Brand Saga: Revisiting Fevicol’s ‘Mazboot Jod Ka Tod Nahi’ success formula of six decades

Apr 8, 2021
McDowell’s No.1 advertising journey

Brand Saga: McDowell’s No.1, leveraging ‘yaari’ as the base of all things content…

Apr 1, 2021
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INDIAN SOCIAL MEDIA

Keeping the mystery alive: The role of marketing strategy in The Family Man Season 2

Jun 4, 2021

All you need to know about the PETA India & Amul row over dairy-vegan milk debate

Jun 1, 2021

A beginner’s guide to Facebook & LinkedIn lead generation campaigns

Jun 1, 2021

WhatsApp sues Indian government, says new media rules mean the end to privacy – sources

May 26, 2021

Facebook, Twitter & others could face government action over new rules

May 25, 2021

Samosa Chat: Binaifer Dulani’s social media mantra to address the gender gap in creative leadership

May 24, 2021

Brands line up their creativity to address the Cryptocurrency dip

May 21, 2021

From Mussoorie to Social Media: 87 years of storytelling by Ruskin Bond

May 19, 2021

Cannes Lions issues an apology after being rebuked for lack of diversity & inclusion

May 19, 2021

Qoruz India launches an Influencer Search Engine for brands and businesses

May 19, 2021

IPL Suspension: Experts discuss the impact on AdSpends & Morale

May 5, 2021

Hospitals leverage social media to share PSA messages & updates on resources

Apr 30, 2021
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