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Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend: Zenith FMCG ad spend report
Apr 26, 2021
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
Sep 25, 2020
Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a bigger market pie
Aug 25, 2020
Stay Safe at Home by Usha: PSA campaign for Rakshabandhan 2020?
Aug 5, 2020
Gulabo Sitabo Marketing Strategy: A tale of quirk & satire
Jun 12, 2020
Shubh Mangal Zyada Saavdhan Movie Marketing: a ‘Zyada’ message to remember?
Feb 21, 2020
Movie Marketing Strategy of Love Aaj Kal: Sahi ya Galat
Feb 14, 2020
Does United Colors of Benetton’s #UnitedByFaith click?
Feb 3, 2020
Street Dancer 3D movie marketing strategy – A groovy affair
Jan 24, 2020
Chhapaak Movie Marketing as powerful as the movie theme?
Jan 10, 2020
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INDIAN SOCIAL MEDIA
Keeping the mystery alive: The role of marketing strategy in The Family Man Season 2
Jun 4, 2021
All you need to know about the PETA India & Amul row over dairy-vegan milk debate
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A beginner’s guide to Facebook & LinkedIn lead generation campaigns
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WhatsApp sues Indian government, says new media rules mean the end to privacy – sources
May 26, 2021
Facebook, Twitter & others could face government action over new rules
May 25, 2021
Samosa Chat: Binaifer Dulani’s social media mantra to address the gender gap in creative leadership
May 24, 2021
Brands line up their creativity to address the Cryptocurrency dip
May 21, 2021
From Mussoorie to Social Media: 87 years of storytelling by Ruskin Bond
May 19, 2021
Cannes Lions issues an apology after being rebuked for lack of diversity & inclusion
May 19, 2021
Qoruz India launches an Influencer Search Engine for brands and businesses
May 19, 2021
IPL Suspension: Experts discuss the impact on AdSpends & Morale
May 5, 2021
Hospitals leverage social media to share PSA messages & updates on resources
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