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Case Study: How Vedix India leveraged mom bloggers to own the concept of ‘champi’
Jun 3, 2021
Case Study: How Swiggy Instamart awareness campaign leveraged the cookbook concept
May 31, 2021
Case Study: Decoding Dineout ‘s customized video campaign for GIRF that gained 900mn Impressions
May 25, 2021
Case Study: How ALTBalaji reached 80 MN+ users to generate buzz and conversation through step-by-step thematic campaign for ‘The Married Woman’
Apr 22, 2021
Case Study: How Cheryl’s Cosmeceuticals DIY OxyBlast facial campaign created buzz amidst the quarantined festive trail
Apr 19, 2021
Case Study: How JSW Paints engagement campaign leveraged IPL last year to garner visibility across digital platforms
Apr 15, 2021
Case Study: How Borges reached out to 4Mn+ people through ‘Brew The New’ awareness campaign
Apr 14, 2021
Case Study: How Booking.com influencer campaign engaged consumers and attempted to re-define #FutureOfTravel
Apr 12, 2021
Case Study: How Nutella India engagement campaign leveraged personalization to reach millions on World Nutella day
Apr 7, 2021
Case Study: How Croma’s sales-day social media campaign garnered 1.5k user entries
Apr 6, 2021
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INDIAN SOCIAL MEDIA
Keeping the mystery alive: The role of marketing strategy in The Family Man Season 2
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All you need to know about the PETA India & Amul row over dairy-vegan milk debate
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A beginner’s guide to Facebook & LinkedIn lead generation campaigns
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WhatsApp sues Indian government, says new media rules mean the end to privacy – sources
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Facebook, Twitter & others could face government action over new rules
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Samosa Chat: Binaifer Dulani’s social media mantra to address the gender gap in creative leadership
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Brands line up their creativity to address the Cryptocurrency dip
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From Mussoorie to Social Media: 87 years of storytelling by Ruskin Bond
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Cannes Lions issues an apology after being rebuked for lack of diversity & inclusion
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IPL Suspension: Experts discuss the impact on AdSpends & Morale
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Hospitals leverage social media to share PSA messages & updates on resources
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