We all know how Facebook Pages are valuable tools for marketing your product or your brand. Recently, Facebook added several powerful features that simplify managing and sponsoring Page posts. All below features are the recent upgrades for Facebook Pages and how it helps.
#1. Scheduled Page Posts
Previously, if you had to Schedule a post for effective content management on Fan page, it was only possible by using third party tools like HootSuite. Now that Facebook has integrated ‘Scheduling posts’ option, it becomes easier to use this for managing the content on the Fan Page. One of the major and yet most useful , many page admins had requested a way for creating and scheduling page posts to be published at a future time. Now, you can create a page post and schedule it to be published at a future time that is between 10 minutes and 6 months from the time the post is created. If you change your mind about the scheduled publish time of the post, you can change the schedule time or delete the unpublished post so long as the post’s original scheduled publish time is at least 3 minutes away. This would help you in effective content planning and publishing on fan-page.
Here is how you do it:
#2. Unpublished Page Posts
Yet another new feature with good usability is unpublished page posts: ability to create page posts that don’t show on your Page’s timeline. Page Admins frequently want to create Page posts that they can sponsor. However, these Page posts usually contain information that are relevant to only a segment of the Pages’s audience, e.g., 50% off for all the customers shopping at a store in particular location (out of multiple stores). Moreover, these stories don’t contain information that is relevant to the Page’s identity and story, which is characteristic of the content that should be on the Page’s timeline. Unpublished page posts allow for posts that can be promoted as sponsored Page posts, but they don’t show up on the Page’s timeline. Such promoted page posts appear only on the right hand side column, and not on the news feed. Therefore you can create unpublished Page post without actually disturbing the harmony of the Page and its content to all users. With option to publish the posts bearing Demographics in mind, it provides a good utility for sponsored posts.
Next time your are setting up a Sponsored post, try Unpublished Page posts.
#3. Page Admin Permissions
It becomes difficult to manage and keep a track of all the third party tools for Page content creation, moderation, engagement, or ad creation. It requires Page admin to grant all the permissions for managing the Page to a third party app. However, usually such an app doesn’t require full admin permissions. For example, imagine an ads management platform that creates page posts, sponsored stories and monitors Pages’ insights. Such an app requires permissions for managing ads for the page and reading the page’s insights, but it doesn’t need permissions for creating page posts and monitoring posts’ comments. The Page admin can add the admin of the ads platform as a Page admin with Ads Creator permission. Then, the Page’s access token that the ads management platform receives, will be granted with only managing ads and reading insights permissions for the page. Similarly, there are different levels of permission a Page Admin can grant to different Apps or person to manage Fan-page according to its requirement.
Below is the table of the Different Admin Position VS their Roles on Fan Page.