I’m not really a believer of predictions, crystal gazing and forecasting but I do need to keep my readers engaged with awesome happenings in the music and social media scene. So here I am – with 5 social media facts presented as predictions for my friends working in the music business across the country. In the last few years, the music industry shifted from cautiously experimenting with social media, to [...]
In 2005, a magazine took a satirical shot at a management institute’s advertisements. A reader posted the article to his personal blog. Two things happened after that. The institute demanded that the blogger’s employers fire him or they would burn the company’s products outside its gates. The magazine’s editor received a barrage of hate comments on her personal blog. These two incidents sparked off India’s first ever social media controversy. [...]
Shaw (the non-techie-turned-somewhat-tech-savvy-guy in my book) wants to find a decent project collaboration software. His first instinct is to do an online search (information on pm tools, comparisons etc. will show up). He also has his Twitter for Mac open so he quickly tweets out “Looking for a project collaboration tool that doesn’t suck. Know of any? Please RT”. He might even post this on Facebook – maybe, just maybe, some of his [...]
With the advent of multiple platforms to express ourselves online, we are, as a matter of practice, supplying more information to our readers than required. How are many of us are actually able to supply relevant information is another story altogether. Today, a search engine is able to perform amazing tasks. I come across many instances where a photographer alleges, and rightly so, that a prominent publication has used his/her pic without [...]
It is a challenge for social media marketers to create winning advertising campaigns on Facebook. To achieve the desired results within deadlines is not an easy task and then there are budget constraints to deal with. In this post, you will find some tips to optimize your ad campaigns on Facebook to increase the fan base on various Facebook pages you handle. Hope these tips help you in your campaigns! [...]
This article is about to explain here are theories as to why I feel agencies will shut down in future. Kindly note, they are based on current events and might be geo-restricted to India! Unethical Practices Social Media Agencies buying followers might satisfy a client temporarily but the moment the client realises that such activity had taken place, they lose trust with the agency thus do not further recommend the [...]
For those who believe personal branding is important can get started with this unique way. You got your website, blog, twitter handle, etc. Now grab the opportunity which Facebook in their latest modification has provided - The Cover Photo. While others are still figuring out an appropriate use of that feature, we bring to you an exclusive Facebook Timeline PSD, the most irresistible way of showcasing your bio. You can download the [...]
While my last post on an appalling ad from ISB – ‘How not to Advertise on Facebook’, was still fresh in my memory, I came across another interesting fiasco – this time by Sherarton. (By the way, the Indian School of Business’s iDiya ad with wrong copy is still LIVE on Facebook, and driving traffic to a page which shows closed registrations.) See below: Now, let’s look at how Sheraton Hotel [...]
