Campaign Reviews

Mission Mangal Movie Marketing review

Based on the philosophy of ‘achieving extraordinary things by ordinary individuals’, Mission Mangal is helmed by Fox Star Studios, Hope Productions and...
Horlicks Protein Plus

The nutrition drink brand urged consumers to take #RiseUpChallenge and know the reason behind being tired; Horlicks roped in influencers like Sumeet...

News

Movie Reminder Ads

Facebook has launched two new ad solutions - Movie Reminder Ads and Movie Showtime Ads, to aid movie marketers and help people...
Twitter

Twitter is trying out an option to filter out the unwanted DM requests sitting in your message box. The...

Interviews

Vineeta Singh, CEO SUGAR Cosmetics

Vineeta Singh, CEO, SUGAR Cosmetics addresses the insights and rationale of their recent campaign and puts the spotlight on the brand's advertising...
Mr. Karan Shah_4th generation Director_Society Tea.

In conversation with Social Samosa, Karan Shah from Society Tea sheds light on the brand's campaign, ‘The Tea Society Called India’, the universal love...

Case Studies

Indigo Paints World Cup Case Study

Indigo Paints World Cup Case Study showcases how the brand leveraged brand ambassador, Mahendra Singh Dhoni to create conversations around the cricket...
Dollar Election Campaign Case Study

Dollar Election Campaign Case Study shows how the brand motivated first-time voters to cast votes leveraging social media platforms with a digital...

Infographic

Social Media marketing mistakes

Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Visual Search infographic

Visual Search might steadily be replacing text and digital marketers can use it to their advantage. When you Google...

Brand Saga