Fresh

Mishka Agarwal, a young yoga enthusiast ordered a Yoga mat through a leading on-line shopping portal. As promised the package was delivered a day...

Ello is a “Simple, Beautiful, and Ad free network” according to its website. Clearly taking a dig at Facebook and Twitter’s data selling practice, Ello...

Campaign Reviews

Someone once said that, “Too much of anything is not good for you”. This person has clearly not binged on doughnuts and coffee. Krispy...

The mystery of the unknown. There is always a curiosity involved with listening to the radio station or a music channel on television. You...

Interviews

tata nano

We interviewed Delna Avari, Head-Marketing Communication & Services, Passenger Vehicles Business Unit, Tata Motors Limited, to better understand their social media strategies & to...

We interviewed Sanjay Gupta, Sr. General Manager & Group Head - Marketing, Hyundai Motor India Ltd. on their over all social media strategies to...