Campaign Reviews

Bala Movie Marketing

“Bold is definitely beautiful, but what about bald?”. While Maddock Films’ ‘Bala’ compels you to pose such pertinent questions, we take a...
Sabhyata Diwali campaign

Sabhyata Diwali campaign titled, Celebrate A Change took a step towards redefining relationships this Diwali and aimed to revel into the spirit...

News

Snapchat mid-roll ads

Snapchat is capitalizing on its growth in the third quarter of 2019 and is now increasing the duration of the mid-roll ads.
Tinder Festival Mode

Tinder Festival Mode allows users to add a badge to their profile, highlighting planned destinations to match and chat with other attendees.

Interviews

Abonty Banerjee

Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital decodes social media marketing for BFSI brands. Post Diwali...
Gaurav Midha

Gaurav Midha sheds light on staying contextually relevant, Tanishq Marketing Strategy, and his views on the industry as the jury member for...

Case Studies

GIF campaign Case Study

GIF campaign case study of Kingfisher's #myFisher shares how the brand leveraged Instagram with personalised GIFs. Kingfisher Beer...
Dara Singh Thaali

Causing a ripple effect of an international food blogger's video getting attention, Dara Singh Thali helped Mini Punjab go global.

Infographic

Buying behaviour data shared by Snapchat reveals Snapchatters are 2x more likely to share a moment about their purchase than non-Snapchatters
Social Media marketing mistakes

Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...

Brand Saga