Fresh

Social media performance of banks was analyzed through SSI (Simplify360 Social Index), a unique proprietary methodology aimed in gauging performance of brands on social...

Campaign Reviews

Half yearly review

This year is  already oozing out innovation and interesting notions when it comes to the social media campaigns till date. The brands ranging from...

Branding is an exercise which every brand needs and does. With the exponential shift to digital, we are seeing brands adapt their strategies quickly...

Interviews

Interview with Twitter Influencers on How They Work

Over the last 2 years, Twitter influencers have changed the way they "influence". Once they used to be known as subject matter experts, today...
Amar Chitra Katha Manas Mohan Interview

Remember the Panchtantra, Tinkle & Suppandi stories? I'm sure if now given a chance you wouldn't miss grabbing a copy of your favourite series....