Fresh

content diversification

Presenting the essentials of content diversification optimized in accordance with the appropriate formats for each social media platform with inputs from an...
Sam Thomas

In a conversation with Outbrain Digitalks, Sam Thomas, Digital Lead at OMD India talks about the impact of the global pandemic on...

Campaign Reviews

Gulabo Sitabo Movie marketing

As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy...
Shubh Mangal Zyada Saavdhan- movie marketing FI

"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...

News

Instagram Reels

India is the fourth country, after Brazil, Germany and France, where Reels is being tested by Instagram as a new, short-video format....
YouTube Analytics Artists

YouTube has introduced Analytics for Artists, to give them an extensive overview of their viewers, reach, and performance on the platform.

Interviews

Sam Thomas

In a conversation with Outbrain Digitalks, Sam Thomas, Digital Lead at OMD India talks about the impact of the global pandemic on...
Hemant Malik Bingo! Social Media Strategy

Under lockdown, Bingo! has stepped up its social media strategy with original content, relatable humour and the power of influencers. ITC's Hemant...

Case Studies

Merries India

Merries made its way into India leveraging new mom network communities, seeking feedback and creating awareness with influencers. Japanese...

Sony India undertook an online campaign #CreateWithSony to keep participants engaged during the lockdown and hone their photography skills.

Infographic

Pinterest videos

To make the most of inspirational videos on Pinterest, understanding factors such as recommendations, consistency, video duration and performance metrics are key.
LinkedIn infographic

This infographic presents insights into the LinkedIn demographic for marketers to build campaigns with the objective of generating leads, drive website traffic,...

Brand Saga