Facebook goes public After much speculation, midst hope, fear, and anxiety, Facebook CEO and Founder Mark Zuckerberg rang the opening bell for NASDAQ from Facebook’s headquarters in Menlo Park, California. Facebook will be traded under ticker symbol FB on NASDAQ at the offering price of $38 per share, which is the top-most point of its $34-38 per share range reflecting the positive sentiment of the market. At IPO, FB is [...]
Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content. What are the 6 Thinking Hats? Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately! The premise of this concept is that the human brain thinks in a number [...]
Social media is headed for more changes in 2012 and so is social media marketing. The control is more and more in the hands of users and there is lot of interaction going on. Many businesses got an early lead by exploiting the medium to its best few years ago. But what worked then will not work now. There are way too many users and too much noise on any of [...]
Embracing the changing times, the politicians of our country have moved forward and chosen a new medium to do what they like to do best – talk! Moving away from the traditional media of press conferences and television statement bytes, the government officials have changed their way of keeping in touch with the masses. Right from young guns like Rahul Gandhi, to the older ones like Narendra Modi, everyone has [...]
A few weeks ago, I wrote a post on The Only 3 Blogs that YOU will Really REMEMBER. While I presented the reader’s view on what kind of blog posts a reader usually remembers, I now look at the other side of the coin. The blogger’s view…. I entered the world of blogging in March, 2010. In the past 2 years, I have read zillions of blogs on diverse topics [...]
Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only that as a clue, can you guess the brand behind it? What are you most likely to do? Would you search for it on Google? You’d end up with [...]
As a small business or start-up company, it’s rare to have instant credibility or popularity that a well-known or celebrity endorsed brand would have. Therefore, it takes time and consistency to grow your communities. Luckily, there are 3 easy- to- remember steps to help grow your user base: content, engagement and follow up. 1] Content When growing your base, your focus should be on creating compelling content. This content should [...]
Twitter recently announced the “Weekly Email Digest” feature. By the virtues of this feature, users will get the best of the week’s tweets delivered to their email inboxes every week. This summary will comprise of all relevant tweets from the people you follow as well as links to popular stories that have been shared with the people whom you are connected with on Twitter. Users can easily click any story [...]
