impact of cause campaigns

Purpose driven campaigns or causevertising is aimed at advocating the greater good. But what is the shelf -life of a purpose driven...
Amul old ads

As re-telecast of 90s shows makes netizens relive memories, Amul jumps in to leverage the wave by driving conversations with old ads,...

Campaign Reviews

Shubh Mangal Zyada Saavdhan- movie marketing FI

"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
Love Aaj Kal 2 movie marketing

While Love Aaj Kal is doing the rounds with its 'twists', we take a look if the movie marketing strategy is done...


social media news- April 1st week

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Zoom privacy

Issues such as video conferences being hijacked and people's LinkedIn data being shared without their permission have emerged, risking the privacy of...


Chhandita Nambiar

In conversation with Social Samosa, Chhandita Nambiar, Helo talks about the challenges of Indian language Internet and thriving on local content.
Sameer Singh

In conversation with Social Samosa, Sameer Singh, Vice- President, Monetization, TikTok charts out key TikTok marketing trends and more.

Case Studies

Hershey India That's what we said

Hershey's India launched 'That's What we Said' leveraging Instagram features targeting modern couples for brand awareness campaign. The brand...
Shemaroo FilmiGaane

Shemaroo Entertainment's leveraged the milestone of its YouTube channel touching 30 mn subscribers to get non-retro music lovers to know about the...


Communicating during crisis on Pinterest

These Pinterest Communication Tips will help you create valuable content on the platform to provide solace to users during COVID-19.
Personal branding infographic

Stand out on social media, while staying in. Personal branding is as important as corporate branding. Learn the art of building the...

Brand Saga