Parental Leave campaign

Seniority and Dozee have collaborated to launch #ParentalLeave, a campaign to promote PL or Parental Leave urging millennials to spend quality time...
Sociowash and IMI

International Management Institute, Delhi ropes in Sociowash to revamp the brand's overall presence through a digitally devised creative approach.

Campaign Reviews

The Sky is Pink movie marketing

With some stirring emotions and compelling performances in the movie, 'The Sky is Pink' also takes on the Socioverse and prominent platforms...
Sonata Durga Pujo campaign

The Sonata Durga Pujo campaign aimed at cutting through the clutter by rolling out regional an ad film supported by a peppy...


Facebook Groups Ads

Facebook is testing ads in the Groups tab to estimate if this ad placement would be beneficial for advertisers.

Surrounded by controversies, Twitter provides clarification on how they review Tweets along with testing ephemeral tweets and emoji reactions.


Mayank Shah Parle G

Parle-G's Mayank Shah shares how the legacy brand latched on digital marketing to bond with its consumers. A look at the Parle...

In an exclusive chat with Social Samosa, Saurabh Varma, CEO, Publicis Communications South Asia comments on industry phenomenons and the state of...

Case Studies

Shaya digital campaign

Shaya's influencer marketing case study explores how the brand celebrated its one year anniversary with 'Not perfect, but One of a Kind'...
Case Study: Instakshari

McDonald's Instakshari - An Antakshari on Instagram garnered over 7L impressions. A look at how the brand leveraged...


Social Media marketing mistakes

Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Visual Search infographic

Visual Search might steadily be replacing text and digital marketers can use it to their advantage. When you Google...

Social Samosa 30 Under 30