Fresh

contest campaign

Bajaj Finserv #TravelOnEMI contest campaign adds gamification and interactive content elements to the brand's social media strategy. With #TravelOnEMI,...
IGTV tools

Instagram is testing monetization tools on IGTV that would allow creators to earn money by running short ads on their IGTV videos.

Campaign Reviews

Love Aaj Kal 2 movie marketing

While Love Aaj Kal 2 is doing the rounds with its 'twists', we take a look if the movie marketing strategy is...
Benetton India

Benetton India revived its #UnitedBy series with #UnitedBy Faith campaign this Republic Day. Experts analyze the film's concept an execution while...

News

IGTV tools

Instagram is testing monetization tools on IGTV that would allow creators to earn money by running short ads on their IGTV videos.
Instagram Latest Posts

Latest Posts on Instagram is a section being developed for users to catch up in the recent posts they missed out on.

Interviews

Harish Narayanan

In conversation with Social Samosa, Harish Narayanan, Head of Marketing, Myntra shares the how and why of the fashion eCommerce app delving...
Edelweiss Tokio 2020

With Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, we take a look at #AbIndiaBachayega and the Edelweiss Tokio marketing strategy for 2020.

Case Studies

Sodexo Influencer Marketing Campaign

Sodexo BRS onboarded Devesh Joshi, a Delhi - based Travel Blogger to promote its multi-benefit pass and change the brand image. A...
Rola Cola return

To generate a buzz, Parle traced the journey of the much loved Rola Cola across the world before its return as Rol.a.Cola...

Infographic

B2B Infographic

Social Media Marketing tactics aligned with the B2B strategy can generate potential leads to boost sales if done right. The infographic further...
Brand Storytelling

Brand Storytelling is a significant aspect of marketing and an art in itself. This infographic will help you turn your advertising into...

Superwomen