Fresh
Case Study: How Sirona’s UGC campaign celebrated sisterhood & generated 1.5 MN+ views
This Case Study explores how Sirona attempted to break the age-old misconception of women being each other's worse enemies with their UGC...
Opinion: Will the real (Ad) woman please stand up
Sanchita Sinha of Lowe Lintas talks about the unchanging representation of women in advertisements and the need to break through the mold.
News
FTC issues orders for social media and video streaming platforms for misleading ads
As per Federal Trade Commission, in 2022 alone, consumers reported losing more than 1.2 billion to fraud that started on social media,...
Snapchat’s new Content Controls feature allows parents to monitor suggestive content
Snapchat Content Controls falls under its Family Center tool and aims to filter sensitive and suggestive content from appearing on the teens’...
Interviews
Expert Speak: The Do’s & Don’ts of rebranding…
Iconic brands such as Nokia and Castrol announced a complete rebranding, including a revamped logo. In the past brands such as Tropicana...
Mental peace is the most important factor affecting performance at work: Kabita Singh
Kabita Singh, the creator of Kabita’s Kitchen, turned entrepreneur talks about the recipe of her success and gives a whiff of the...
Case Studies
Case Study: How Sirona’s UGC campaign celebrated sisterhood & generated 1.5 MN+ views
This Case Study explores how Sirona attempted to break the age-old misconception of women being each other's worse enemies with their UGC...
Case Study: How Domino’s V-Day video campaign engaged with Gen-Z in their own language…
Domino’s #SayItWithAPizza campaign explored the new dating arena by creating social media characters that enabled the audience to understand new age concepts...
Infographic
Infographic: A timeline of Elon Musk-Twitter deal gone wrong
The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Campaign Reviews
Pathaan marketing relies solely on Brand SRK
Here's how 'Brand SRK' worked its charm into Pathaan's marketing strategy that completely avoided the traditional marketing route.
Shark Tank marketing strategy: Was it a successful pitch?
With the latest season, Shark Tank India marketing strategy focuses on the unique start-ups and leverages the stardom that the show and...
