Fresh

Like television advertising, content marketing now works on the basis of emotions such as family ties, love and friendship. These methods of persuasion seem...

Instagram has come a long way; from being the excited selfie-hashtag-obsessed child to now the mature versatile adult. Brands and users can’t seem to...

Campaign Reviews

Imagine seeing your Instagram selfie as a literally moving thread picture. Forever21 brings this imagination live. With Forever21's social media agency Breakfast’s latest combined engineering,...

Sombre industries such as BFSI and Realty get shackled in the creative land of marketing. While TV spots still offer a window for emotional...

Interviews

While content needs to be customised to suit platform specs, a uniform voice is required to create recall. Sanjay Tripathy, Senior Executive Vice President - Head...

Platform agnostic content becomes a nightmare when uniqueness of every platform is not taken into account. Anisha Motwani, Director, Chief Marketing & Digital Officer...