Campaign Reviews

Shubh Mangal Zyada Saavdhan- movie marketing FI

"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
Love Aaj Kal 2 movie marketing

While Love Aaj Kal 2 is doing the rounds with its 'twists', we take a look if the movie marketing strategy is...

News

social media news

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Snapchat interface

The redesigned Snapchat interface contains the app's first navigation bar, 'Happening Now' and more revamped sections. The redesigned interface...

Interviews

Harish Narayanan

In conversation with Social Samosa, Harish Narayanan, Head of Marketing, Myntra shares the how and why of the fashion eCommerce app delving...
Edelweiss Tokio 2020

With Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, we take a look at #AbIndiaBachayega and the Edelweiss Tokio marketing strategy for 2020.

Case Studies

Sodexo Influencer Marketing Campaign

Sodexo BRS onboarded Devesh Joshi, a Delhi - based Travel Blogger to promote its multi-benefit pass and change the brand image. A...
Rola Cola return

To generate a buzz, Parle traced the journey of the much loved Rola Cola across the world before its return as Rol.a.Cola...

Infographic

LinkedIn sales infographic

This infographic will help you build your business's presence on LinkedIn by increasing brand reach and boosting sales. As...
B2B Infographic

Social Media Marketing tactics aligned with the B2B strategy can generate potential leads to boost sales if done right. The infographic further...

Brand Saga