Fresh

Gozoop & Storia foods

As part of the digital duties, Gozoop will help strengthen the brand’s presence across social media and other digital platforms.
Srinivas Adapa

The latest episode of #TheSocialCMO, Social Samosa's Zoom Call interview series, features Srinivas Adapa - who spells out what the New Normal...

Campaign Reviews

Usha Rakshabandhan 2020

With PSAs taking over marketing efforts, we ask industry experts how the Rakshabandhan campaign by Usha fared in the 2020 festive season.
Gulabo Sitabo Movie marketing

As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy...

News

social news August week 1

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses....
Cameos Stickers

Snapchat users will now be able to choose from over 200 more options of Cameos Stickers, selecting them from a separate tab...

Interviews

Srinivas Adapa

The latest episode of #TheSocialCMO, Social Samosa's Zoom Call interview series, features Srinivas Adapa - who spells out what the New Normal...
Vijay Kaul Yamaha India interview

In conversation with Social Samosa, Vijay Kaul from Yamaha India sheds light on the brand completing its 65th year, evolving marketing strategies...

Case Studies

Payal Singhal masks

Payal Singhal leveraged influencers to spread awareness about the importance of wearing masks, a prelude to launching a new range.

MensXP for Philips Father's Day Campaign presented relatable instances through a 9 minute film, as a part of the Father's Day 2020...

Infographic

Pinterest videos

To make the most of inspirational videos on Pinterest, understanding factors such as recommendations, consistency, video duration and performance metrics are key.
LinkedIn infographic

This infographic presents insights into the LinkedIn demographic for marketers to build campaigns with the objective of generating leads, drive website traffic,...