Campaign Reviews

Cadbury Silk

'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
Samaara Tea

Samaara Tea's digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand's focus on the evolution of thoughts in Indian society. We understand...

News

Snapchat Indian Community

Snapchat is working on tailoring its content for the Indian community with the help of partnerships and culturally relevant content here.
Instagram Messenger

The integration of Instagram and Messenger will let users connect with friends & family across both the platforms by using either of...

Interviews

Harsh Pokharna

As the official Digital Credit Ledger of Delhi Capitals, OkCredit’s Harsh Pokharna sheds light on the company’s objectives and leading the digital...
Shoma Narayanan

Promoting digital banking and spreading awareness around 'safety' has been at the crux of DBS Bank's marketing strategy during COVID-19. Shoma Narayanan...

Infographic

social media negative review

The exposure a brand gets on social media is a double-edged sword, while users can appreciate a product or a service, they...
social listening infographic

Monitoring social media channels for mentions of your brand and listening to what the consumers or audience says has several benefits, this...