Events

Advanced Facebook Marketing Course by Digital Vidya

shwetakhalkho   /  October 10, 2012

Facebook has one billion active users and majority of your customers are likely to be among them. Companies like Chumbak are driving 25% of their online revenue through Facebook (Chumbak Case Study). A significant portion of Yatra’s revenue comes from Facebook (Yatra Case Study).

What are you doing to leverage this Opportunity?

This course will take you into the guts of Facebook and reveal everything that you need to know for Brand Building, Lead Generation & Customer Acquisition from Facebook.

What we cover in this course?

Well, lots of things. Here is the complete list, from soup to nuts.

  • Why use Facebook for your Business & what challenges are you likely to face?
  • Overview of Facebook Pages, Ads, Open Graph Applications, Events & Groups.
  • Facebook Pages Deep Dive
  • Facebook Ads Deep Dive
  • Open Graph Applications Deep Dive
  • Facebook Events Deep Dive
  • Using Personal Profiles to build business relationships on Facebook.
  • Using Facebook Groups to build a close-knit community.
  • Common mistakes people make on Facebook & how you can avoid them.

How would this Course be Structured?

The course runs over a period of 4 weeks. During this period:

  • We’d conduct 5 online interactive sessions of 2 hours each. Timings would be 11AM to 1PM IST (GMT +5:30) on 20th & 27th of Oct, 3rd, 10th, 17th of Nov.
  • Every week, we’d give you self-study material (approx 1 hour each). This material would prepare you for the discussion in the interactive sessions.
  • We’d also give you a lot of fun exercises every week. These are approx 3-4 hours a week and are done within groups of 3-4 people. Believe us, it’s the best part of our online trainings.
  • And finally, we’d also give you a research topic in the area of your choice (approx 3-4 hours a week). This would prepare you well to take up large & challenging projects for your organization.

Who should Attend this Course?

  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • CRM Professionals
  • Management Students

Is there a certificate?

Oh yes. On completion of the course, you’ll get a pdf-based certificate of completion.

Course Requirements

  • A laptop with good internet connectivity is a must.
  • Good communication skills will help since you’d interact with the instructor & your peers extensively for your research & exercises.
  • That’s all.

Registration Details

Frequently Asked Questions

Q: Does an online course really work?

A: Oh yes, Absolutely. We have done three batches of online courses and we feel that it works rather well. First, the learning is spread over a month, which gives you enough time to digest what you have learnt. Secondly, there is a lot of peer to peer interaction which makes the whole class lively and buzzing. Finally, you do a lot of exercises while the instructor watches you over and clarifies your doubt.

Q: What if I miss one of the sessions?

A: All the interactive sessions are recorded and uploaded to YouTube. So, even if you miss one, you can watch the recording.

By shwetakhalkho

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  • Pradeep Chopra

    Thanks Abhinay for your feedback. However, there seems to be something missing. This is our 1st Advanced Facebook Marketing course and most of the course content (especially exercises, assignment structure) is under development. What material are you referring to?

  • Pradeep Chopra

    @Abhinay: Thanks again for your response. I think we’ve only conducted one 1 workshop in Hyd and that too for a large media company. Are you referring to that? Were you a participant there? Given we’ve organized over 15 workshops for them and still doing more, it’s difficult for me to digest your comments unless you are sharing your personal experience.

    If you were really at an advanced level of understanding of Social Media, you might not have enjoyed the workshop but we’d to keep the level considering the overall batch.

    The content for that workshop has almost no connect with the content of this advanced course. It’s actually targeted at people who’ve been part of our earlier workshops and others who are interesting in making real business impact using Facebook.

    Overall, the real value of our trainings is a function of a.) relevant case studies b.) interactions and most important c.) hands-on exercises. Every presentation of our workshops is publicly available but they can only offer a fraction of what we able to deliver in our live programs. We would not have been able to organize over 100 trainings for more than 2500 people across Asia since last 3 years if our trainings were not worth the investment of our alumni. To share with you, over 30% of our workshop participants come through word of mouth.

    Let me know if I am missing something; we are always hungry for feedback to continuously improve on the value we are able to deliver through our trainings. Feel free to write to me directly at pradeep (at) digitalvidya (dot) com.