Social Media Case Study: HomeShop18′s Samsung Galaxy SIII Contest
Social Samosa October 1, 2012
Homeshop18 with Samsung S3
HomeShop18.com and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.
- Leverage HomeShop18.com and Samsung Mobiles’ association via Social Media
- Increase traction on Homeshop18.com
What We Did?
- Asked users 5 questions, about SIII & Homeshop18
- Asked users to state why they deserved to win the Samsung Galaxy SIII
- Gave users 5 clues which lead to the Facebook Timeline or onto the website
- The fastest to answer with a combination of the wittiest answer was our Winner!
- Excitement amongst Fans, Followers & Audiences across digital
- 7,899 Entries with 66000+ viral Shares
- Addition of 10000+ fans on Facebook (Organic)
- 3000+ clicks on HomeShop18’s website via the Samsung Application
- Brands working together on social media is the new wave.
- 2,00,000+ outreach on Facebook via Posts
- About 9,00,000+ viral outreach via the application
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