Social Media Case Study: HomeShop18’s Samsung Galaxy SIII Contest

HomeShop18

Brand Name:  

Homeshop18  with Samsung S3

Agency Name:

Mindshift Interactive

HomeShop18.com  and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.

Objective:

  • Leverage HomeShop18.com and Samsung Mobiles’ association via Social Media
  • Increase traction on Homeshop18.com

What We Did?

  • Asked users 5 questions, about SIII & Homeshop18
  • Asked users to state why they deserved to win the Samsung Galaxy SIII
  • Gave users 5 clues which lead to the Facebook Timeline or onto the website
  • The fastest to answer with a combination of the wittiest answer was our Winner!

Results:

  • Excitement amongst Fans, Followers & Audiences across digital
  • 7,899 Entries with 66000+ viral Shares
  • Addition of 10000+ fans on Facebook (Organic)
  • 3000+ clicks on HomeShop18’s website via the Samsung Application
  • Brands working together on social media is the new wave.
  • 2,00,000+ outreach on Facebook via Posts
  • About 9,00,000+ viral outreach via the application

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