Globus retail store has awarded its social media communication duties to Social Wavelength, India’s largest social media agency. The selection was the outcome of a multi agency pitch and evaluation.
Globus plans to leverage social media to increase their brand amplification and brand loyalty. It also intends to use social interactions for the purpose of gaining better insights into consumer behaviour and co-creation of products through a planned a 360 degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.
Mr. Vinay Nadkarni, Managing Director, Globus said
We are a pan India youth fashion brand with a very active customer base in the 16-24 age bracket. This exactly the audience that is very active on social networking site. We have identified social media as a key business driver for our brand.
Speaking on this occasion Social Wavelength Jt. CEO Mr. Hareesh Tibrewala said
We are delighted with our association with Globus, one of India’s leaders in fashion retail. We are sure social media will play a significant role in customer engagement for Globus.