Cognizant Acquires Digital Marketing Agency Cadient Group

Cognizant , which is a Nasdaq-listed IT company has acquired digital marketing company  Cadient Group for an estimated $30 Million.

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Cognizant has major presence in India. Its healthcare and life sciences practice group will manage the acquired company well. Cognizant serves 28 top global pharmaceutical companies, 16 of the top 20 health plans in the US, 9 of the top 10 biotech companies, and 12 of the top 15 medical device companies. Cognizant  has acquired Cadient Group with the hopes that it will further strengthen and expand it's digital marketing capabilities.

Cadient Group has a decade’s worth of experience in providing digital strategy, marketing, and technology and analytics solutions to industry leaders and emerging companies in the life sciences industry. Cadient clients are spread across pharmaceutical, biotechnology, consumer health and medical device industries.

With Cognizant acquiring Cadient group, they will have access to Cadient’s digital assets and intellectual property.