The election tracker gives a view of Election 2019 social media data, shedding light on how both, BJP & Congress are fairing on the digital medium.
With elections going on in full swing, April 16 to April 30 marked an important phase of BJP and Congress on social media too. The passion of on-ground campaigning reflected on the digital battleground as hashtags such as #PhirEKBaarModiSarkar, #Vote4India, and #AbHogaNyay trended.
In terms of statistics, Congress occupied, 28.5 per cent share of voice on Facebook, while BJP held 71.5% share. On Twitter, both BJP & Congress relied on text content with 66.7k and 62.7k posts on Twitter.
Social Samosa in association with Talkwalker, presents the Election Tracker for April 16 – April 30. Take a look at the detailed data to understand the nitty gritty of how the election is panning out on the digital front.
BJP # of followers: 11 Million
Congress # of followers: 5.1 million
Type of content posted by BJP and congress
New followers per weekday
Share of voice – Twitter
Twitter activity – Tweets from audience and the official accounts
Share of voice: BJP: 71.5%, Congress: 28.5%
Top hashtags on Facebook for BJP and Congress
The bigger the size of hashtag, the more number of times it has been used.
Follower growth: New Followers per weekday
Activity on Facebook: BJP and Congress
Instagram Followers – BJP v/s Congress
BJP – 1.8 million
Congress – 439.5k
Potential reach for posts
New followers per week day
Data for the tracker has been shared by Talkwalker.
Talkwalker is merely a social listening tool and has been used to measure the social accounts of the two political parties, all views expressed in the post are independent of Talkwalker.
This is a data backed article and Social Samosa doesn’t endorse any opinions or political parties whatsoever.