Sociowash bags the creative mandate for Oral-B

Sociowash has bagged the creative mandate for P&G's Oral-B following a multi-agency pitch.

Within the

scope of the mandate, Sociowash will create and drive the strategy and

execution of creative campaigns for Oral-B India. The account would be handled

by the agency's Mumbai office.

Oral-B's industry-leading innovation in the Electric Toothbrush segment has aligned well with the heightened awareness about oral care among the evolved masses. With its efficient creative strategy for the digital ecosystem, Sociowash is confident in meeting and exceeding Oral-B's expectations.

Also Read: Sociowash bags digital creative mandate for Century Ply India

Along with

business objectives, Sociowash understands the design language that Oral-B has

built for over the years to communicate and complement precisely what the brand

represents. With its design expertise and a creative design strategy, Sociowash

is ready to take it to the next level.

The addition

of P&G's Oral-B to Sociowash's clientele, along with their expansion in

Mumbai has put them on par with the leading digital agencies in the country.

Looking at their work over the last 5 years, Oral-B's association with

Sociowash should be a fruitful one.