In the Sofit campaign video, Saina Nehwal talks about having the right balance and how plant-based Sofit comes with many added benefits and is delicious too.
To be the first-ever badminton player from India to clinch an Olympic medal, Saina Nehwal’s achievements in the history of sports is no news. To get where she is today, Nehwal has been consistent in her efforts to stay fit and attributes it to her right nutrition intake and balanced lifestyle. Apart from showing her athletic and super-fit avatar on the court, Nehwal is also an endorser of healthy living and could be seen advocating for her followers to adopt one.
Recently, Nehwal collaborated with Sofit to reveal her fitness mantra by sharing a glimpse into her exercise and diet routine. In the video, she talks about how plant-based Sofit fits well in anyone’s day-to-day diet and goes with any dish with the best part being its ready-to-drink beverage.
Continuing with its brand promise of inspiring people to Stay Fit and Fab, Sofit had kickstarted its Nutrition Week campaign with the launch of a video that conveys the importance of adopting a balanced lifestyle which includes eating right, exercising, and taking in the right kind of nutrition. The brand highlights how one can attain their nutritional balance from its plant-based drinks which work well to complement day-to-day dishes in one’s diet. The video achieved more than 4 Million views and while many resonated with the core campaign message, multiple UGC’s were also shared with the brand of their love for plant-based Sofit.
Every year the first week of September is observed as the National Nutrition week in India aimed at raising awareness around a healthy and balanced lifestyle and how nutritional intake helps in achieving the same. Sofit has joined the bandwagon with an engaging campaign, staying true to its brand purpose of #StayFitWithSofit.
The brand aims to further strengthen its market equity and consumer perception as the most preferred brand in the plant-based drink segment through the campaign that advocates for a healthy and balanced lifestyle.
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