Anand Krishna rejoins Mirum India as Director - Brand Management

After an entrepreneurial journey of close to eight years, Anand Krishna has returned to Mirum as the Director - Brand Management, where he intends to reinforce the agency’s standing in the digital marketing landscape.

In his new role, Anand will be responsible for shaping the strategic direction for client brands, and for driving innovation and creativity, at Mirum India.

With over 21 years of experience, Anand Krishna's professional journey includes working with some brands including Raymond Limited and Burp.com, as well as servicing a portfolio of brands like Dr. Reddy's, Castrol, Lakme, and more.

Anand also dedicated the last eight years to building digital experiences company as an entrepreneur.

Also Read: In-house teams enable faster decision-making & give more control: Tanveer Khan on Dunzo’s marketing blueprint

Reflecting on Anand Krishna's appointment, Hareesh Tibrewala, Joint CEO, Mirum India expressed, "We are thrilled to have Anand back with us at Mirum India; It’s Ghar Wapasi for him. Gathering all the wealth of knowledge and experience, Anand has now returned to Mirum as an intrapreneur with new ideas and perspectives. Anand's rejoining underscores the strong culture we have fostered, where talented individuals choose to return and contribute to our continued success.

Elated with the return, Anand Krishna said, "Returning to Mirum feels like coming home. I am happy to see how Mirum has progressed in the last few years keeping intact the vibrant culture, exceptional talent, and relentless pursuit of digital innovation. I look forward to leveraging my experience and working closely with the talented individuals at Mirum to drive transformative brand experiences and fuel our clients' success.”