Bharti AXA Life Insurance appoints Archit Shankar as Head of Marketing & Corp Comm

Archit will be responsible for bolstering marketing strategies, overlooking digital customer acquisition, channel marketing, consumer rights, and elevating public relations initiatives. 

Bharti AXA Life Insurance has announced the appointment of Archit Shankar as its new Head of Marketing and Corporate Communication.  

Archit will be accountable for bolstering marketing strategies, amplifying digital customer acquisition, optimizing channel marketing, safeguarding consumer rights, and elevating public relations initiatives. 

Archit has over 16 years of experience in brand building within the health insurance and online education sectors. The marketing professional has worked with Kantar, Max Bupa Health Insurance, and NIIT.

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Speaking on Archit’s appointment, Nitin Mehta, Chief Customer Officer & Head – Marketing, Digital & Online Sales, Bharti AXA Life, said, “We are thrilled to welcome Archit to our team as Head of Marketing and Corporate Communication. We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.” 

“The Indian life insurance sector is poised for substantial expansion and Bharti AXA Life is resolute in its commitment to be an integral part of this growth trajectory. I'm looking forward to working with the team in strengthening the brand's expansion goals and maximizing new growth avenues,” said Archit Shankar, Head of Marketing and Corporate Communication, Bharti AXA Life.