Digital Latte wins Saurashtra Premier League's creative & digital mandate

Digital Latte will be aiming towards promoting the League, the teams and the players to their fans in Saurashtra, India and overseas.

Saurashtra Premier League (SPL), the professional twenty (20)-over format cricket league formed by Saurashtra Cricket Association is a state-level T20 tournament. Digital Latte will be shouldered with the responsibility to produce engaging content for the League as well as the teams. The agency will be aiming towards promoting the League, the teams and the players to their fans in Saurashtra, India and overseas.

“Saurashtra Premier League has grown in reputation and stature across the last two seasons. For Saurashtra Premier League 2023, we intend to elevate the user experience both on and off the field. Considering the short tenure of the tournament, digital plays a key role in the promotion & engaging with our fan base. After evaluating multiple agencies, we found that Digital Latte understands and aligns with our goals,” stated Gulshan.

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Commenting on the new association, Chintan Vora, Founder & Director at Digital Latte, said, “We are thrilled to work with Saurashtra Premier League. Having worked with different sports franchises, federations & leagues, we understand the energy and approach it takes to work with a sports brand. We love working with people and brands that are setting new standards and SPL Twenty-20 fits right there. We are looking forward to making their digital presence stronger as we move forward and for this partnership to continue for the years to come,” the statement added.