Digital Refresh Networks wins the digital mandate for Nissin Geki Korean Noodles

Digital Refresh Networks (DRN), a 360° content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles following a competitive multi-agency pitch. The brand is the Indian subsidiary of Nissin Foods Holdings Co., the parent company of Top Ramen brand. The account will be functioned and managed creatively by the Mumbai branch of Digital Refresh Networks.

DRN will work on integrated brand communication, online media strategies, comprehensive media planning and buying responsibilities for the brand. The team will work towards maximising product visibility and amplifying public awareness.

Daisuke Okabayashi, Vice President, Marketing of Nissin Foods, expressed his confidence in the partnership by stating, "DRN exceeded our expectations with a deep comprehension of our brand's guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonizing our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods' product market share within India's thriving instant noodles segment."

Barin Mukherjee, CEO of Digital Refresh Networks, also added, "Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN's prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food."