Facebook goes public After much speculation, midst hope, fear, and anxiety, Facebook CEO and Founder Mark Zuckerberg rang the opening bell for NASDAQ from Facebook’s headquarters in Menlo Park, California. Facebook will be traded under ticker symbol FB on NASDAQ at the offering price of $38 per share, which is the top-most point of its $34-38 per share range reflecting the positive sentiment of the market. At IPO, FB is [...]
Social media is headed for more changes in 2012 and so is social media marketing. The control is more and more in the hands of users and there is lot of interaction going on. Many businesses got an early lead by exploiting the medium to its best few years ago. But what worked then will not work now. There are way too many users and too much noise on any of [...]
Embracing the changing times, the politicians of our country have moved forward and chosen a new medium to do what they like to do best – talk! Moving away from the traditional media of press conferences and television statement bytes, the government officials have changed their way of keeping in touch with the masses. Right from young guns like Rahul Gandhi, to the older ones like Narendra Modi, everyone has [...]
As a small business or start-up company, it’s rare to have instant credibility or popularity that a well-known or celebrity endorsed brand would have. Therefore, it takes time and consistency to grow your communities. Luckily, there are 3 easy- to- remember steps to help grow your user base: content, engagement and follow up. 1] Content When growing your base, your focus should be on creating compelling content. This content should [...]
First, there were horrible bosses. Then, there was a social network. Now, the two have mashed up,not to create a new blockbuster film, but a breed of authority wielding, sanity-challenging honchos currently at large in the Indian social media industry. These characters, usually heads of businesses or deputies in charge of brands’ digital activities, have been reasons why scores of scarred copy writers, account servicers and the likes are either [...]
About the tool! Simplify360 is a social media management infrastructure on a SaaS model. Simplify360 enables organizations to effectively implement social media concepts in their core business functions. Powered by Simplify360 AnalyticsTM, a sophisticated and user-friendly environment, Simplify360 seeks to helps organizations to realize value via actionable intelligence. The tool can be used by a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations. Who [...]
After starting IPL Season 5 with fabulous performances, Pune Warriors India (PWI) slipped into the dark alley of obscurity. At the time of writing, PWI had played 15 matches, out of which it has lost 11 and won 4. This dismal performance of the team has ruined the IPL party for Pune Warriors India fans and placed the team closer to the bottom of the leaderboard. The effect of the [...]
In their words, Pinterest is “A Virtual Pinboard.” Probably the best social networking site where you can upload pictures of what interests you. Traffic on Pinterest has grown 4000% in the last 6 months. They’re already at 40 million users and growing fast. Unlike Google+, the engagement time spent on this site is also very high. The average user spends anywhere between 10 minutes to half an hour here. Brands, [...]
Recently, I found an interesting case in one of the newspaper dailies. The headlines screamed, “Prisoner Found Surfing Facebook in Jail!.” The report was about a man serving a life imprisonment sentence in Gwalior Jail, Madhya Pradesh. Durgesh Bhadouria, a 33 year old man who was convicted of murdering his wife is currently in the fourth year of his life term. He was found updating his status and his online [...]
One major reason why people’s interest for Facebook has not diminished, unlike its predecessors, is because they ensure they are in the news all in time. I presume they target one major change a week, and at times, they end up releasing more than one! It seems that the ploy has worked for them till now. One such major development, The Facebook App Center, has been announced. In the coming [...]
