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Bajaj Allianz, Sachin Tendulkar and Retirement Planning

The inevitable finally happened yesterday. Yes, Sachin Tendulkar scored his 100th century yesterday, against Bangladesh. While the normal world was divided between, ‘C’mon…against Bangladesh?’ vs. ‘Bangladesh or Timbuktoo – this one century doesn’t matter. The collective 100 centuries is what matters’, one brand was thinking about how to make best use of this milestone to sound clever. The tweet from Bajaj Allianz went, Congrats to Sachin for his long awaited [...]

 

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How Indian Fashion labels and stores are using Facebook Pages

Everyone is abuzz, talking about the Lakme Fashion Week that happened over the weekend. Since it is closing in on the 6th of March we decided to take a look at some not very big, yet quite interesting Indian Fashion labels and stores on Facebook and how interestingly are they using Facebook pages to their advantage. While it’s the easiest medium for most designer labels to reach out to their [...]

 

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What is Pinterest?

“Peering over his son’s shoulder, his father looked at the photo on the screen. “Oh,she’s hot. She’s an eight,” he said. Hong could scarcely believe his ears. Without prompting his father clicked on another photo. “Not so hot,” he clucked. Then clic…click,click,click, until he pored thorugh the entire cache of pothos — forty in all.” ~ The Viral Loop by Adam Penenberg This is a beautiful moment from the book [...]

 

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That thing called Tumblr

If blogging platforms were stories, Tumblr would weave the most beautiful tale of all. Let’s prove this now. Do something for me, dear reader. Call up the first Tumblr user you can think of and ask them the following question – ‘Why do you use Tumblr as opposed to any other platform?’ Go ahead. Call up someone. I am betting my money that the answer will be one of the [...]

 

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Indian Prime Minister’s office is now on Twitter

The latest entrant to the Twitter world is none other than Indian Prime Minister’s office. Yes, it’s the PM’s office and not the PM himself. The twitter handle for this account is @PMOIndia. This handle already has 27000 plus followers. To put my first impression for this new Twitter entrant, I would say that it has left me confused and most probably most of the other twitter users too. The [...]

 

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Power to Social Media Users to revolutionize the Music Business in India

My last post was about the “real” story behind Kolaveri becoming a rage-u on social media and while writing that, I realized that only two things help in making new music a big hit these days: Good Content and Social Media Users. In the pre-Social Media past, misunderstood new-age junkies with questionable personal hygiene gathered in cramped independent record stores to share excitement about new music, enthuse about rare singles [...]

 

 

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10 Indian Social Media Jokes

10 Indian Social Media Jokes 1.   Twitter should make “Manmohan Singh” as their Brand Ambassador. The poor guy cant “voice” it out, but can definitely tweet his thoughts in public. 2.  After the Pawar slapping incident, Dawood has recruited a lot of “Turbaned” friends on his FB friend list. He just pokes them when some poor guy needs to be PAWAR’ed 3.  SoBo Chick to Suburban Guy: I am [...]

 

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Social Media skills would be a part of every job in the future

Currently social media jobs are quite a rarity – at least in India. Such profiles are primarily in the marketing agencies, from PR to advertising and digital marketing firms to specialty social media firms. However there are indications that social media outsourcing is poised to become big with a lot of third party customer engagement work from the western world being outsourced to India. But not just third party service providers – [...]