As a small business or start-up company, it’s rare to have instant credibility or popularity that a well-known or celebrity endorsed brand would have. Therefore, it takes time and consistency to grow your communities. Luckily, there are 3 easy- to- remember steps to help grow your user base: content, engagement and follow up. 1] Content When growing your base, your focus should be on creating compelling content. This content should [...]
What is my social ROI? Almost every brand across all possible verticals in this post-web 2.0 world has hopped on to the social media bandwagon. And most of the times their presence is found across multiple channels of the social web. Be it Facebook, Twitter, LinkedIn, YouTube, Pinterest and what not, you will find the presence of every type of organization on social media. Here are some stats to blow [...]
State Tourism Boards Kerala Tourism Board When it comes to state tourism boards and social media, Kerala is certainly at the forefront, followed by Gujarat. For a tourist, Kerala has an almost universal appeal. Kerala isn’t the only state that is rich in such natural beauty; almost the whole of India’s peninsula has a coastline to boast of. But, there seems to be so much more awareness of what Kerala [...]
Chennai Super Kings (CSK) has been one of the best IPL teams thus far. It reached the semi finals in all four seasons and played 3 finals,and won two titles. It is a remarkable feat indeed. CSK has not failed to impress its fans, but the charm of charismatic captain of Two-Time IPL-Winner and the exuberance of CSK fans have failed to make an impact on Google. When I tried [...]
You must have often heard your wife or partner cribbing about how un-organized your room is or how you forget to wash your old clothes. You must have even cursed her for cribbing so much. Well its time you introduce her to the site that has everything organized and owes its growth to the female species! The popularity of Pinterest has exploded in the recent months and as of today [...]
Are you a painter/cartoonist/tattoo artist/food stylist/photographer/an artistic individual in any other creative field? If yes, then you probably have a domain registered in your name, and have a website to showcase your portfolio, so that you can reach out to people and vice versa. But is that enough? Two years back, maybe the answer would have been in the affirmative. Now, however, you need to be aware of what you’re [...]
Slightly over a week from now, the entire nation of 1.17 billon people will be glued to their television sets at home, their phones, and the Internet at work following every move of their favorite teams or their favorite players, depending on where their loyalty lies. Unlike 2011, where main focus of IPL organisers was to lure people to stadia, sports bar, and their television sets, in 2012 the organisers [...]
When I think of Kolkata Knight Riders (KKR) the first thing that comes to my mind is its chant “Korbo, Lorbo, Jeetbo Re”, which I parody as Korbo, Lorbo, Jeetbo na to tease my wife, who being a Kolkata bong is a diehard KKR fan, and a SRK devotee (hope she doesn’t read this). But this is not all to the meteoric rise of KKR, which despite its dismal performances [...]
I’m not really a believer of predictions, crystal gazing and forecasting but I do need to keep my readers engaged with awesome happenings in the music and social media scene. So here I am – with 5 social media facts presented as predictions for my friends working in the music business across the country. In the last few years, the music industry shifted from cautiously experimenting with social media, to [...]
My last post was about the “real” story behind Kolaveri becoming a rage-u on social media and while writing that, I realized that only two things help in making new music a big hit these days: Good Content and Social Media Users. In the pre-Social Media past, misunderstood new-age junkies with questionable personal hygiene gathered in cramped independent record stores to share excitement about new music, enthuse about rare singles [...]
