Social Media Crisis Analysis of Cool Chef Cafe
What started out as a complaint on Facebook snowballed into a huge tamasha on Twitter thanks to some irresponsible tweeting by the folks behind @CoolChefCafe.
To those who are unaware of what happened, please read our post on the entire incident here: How to Kill a Brand on Social Media – @CoolChefCafe Tells You How
While a lot of damage has been done since then, let’s have a look at an analysis of this entire crisis.
Featured image by Free Digital Photos
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