Glucon-D as an instant energy drink has enjoyed a great recall value owing to entertaining ad campaigns centered around the theme of unbearable summer heat. We bring you some of the iconic ads that work for the brand even years later.
Do you all remember the time when we witnessed the sun sucking up all the energy from a kid's body while playing? Enter Glucon-D as the savior to rejuvenate and replenish the kids' energy for yet another game as the sun continued to shine bright. Glucon-D made its mark as an ultimate energy drink by bringing out summer and kids-centric ads and provided the x-factor of glucose to keep dehydration at bay. Over the years the brand's campaigns helped set up a market for hydration energy drinks.
Glucon-D while making ads has always kept sports and children at the core, creating campaigns like "Khel se pehle Glucon-D", "Sirf paani nahi Glucon-D vala paani", 'Glucon-D de energy satasat, Game main lautaye fatafat'.
The 2021 ad campaign roped in the iconic, Pankaj Tripathi to create brand awareness across various markets. The ad campaign has been conceptualized by McCann Worldgroup India. Through the new campaign, with the tagline ‘Glucon-D De Energy Satasat, Game Me Lautaye Fatafat’, the brand wants to highlight how Glucon-D provides instant more energy than any other drink. The ad depicts various situations from the daily lives of consumers that cause exhaustion and through this, is trying to build relevance amidst all age groups.
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