Skillshare extends partnership with IPLIX Media for influencer marketing

IPLIX Media will be responsible for developing strategies and creating innovative influencer marketing campaigns across all digital platforms.

IPLIX Media announced bagging the influencer marketing mandate for Skillshare. As a part of the extended mandate, IPLIX Media will be in charge of strategizing and delivering innovative influencer marketing campaigns for all digital platforms and touchpoints to reach the right target audience. 

As an agency that has in the past spearheaded impactful campaigns for brands like Audi, Mamaearth, Samsung, and more, IPLIX Media will leverage its customized approach and proprietary solutions to enable Skillshare to meet its business objectives in India. With India being a priority market that holds immense potential for ed-tech, Skillshare along with IPLIX Media will drive targeted and impact-driven influencer campaigns. Targeted towards digital consumers i.e Millennial and Gen-Z, the mandate will focus on driving awareness, engagement, and credibility for the brand in India.

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Neel Gogia, Co-Founder, IPLIX Media, said, “It’s been a delight to work with a brand like Skillshare that truly understands the power of content and customized storytelling. They have a unique lens to look at everything & that reflects in their business offerings as well. It is in fact the only platform that offers such a wide array of courses to learn from- from skill development to creativity. We believe that platforms like Skillshare are the future of education. Thus, we are excited to be their long-term partners in the journey to redefine the future of education. We aim to bring our in-depth expertise and a unique and new perspective on influencer-brand relationship to ensure on-point delivery of Skillshare’s business goals in India.”

Aayur Kaul, Market Head, Skillshare India, said, “2021 has significantly changed the course of education across the globe. From the adoption of online education, focus on skill development to an all-time high demand for creative fields, a plethora of opportunities have emerged for us, to grow and expand. Especially in a country like India where more than 50% of its population is below the age of 25 and more than 65% below the age of 35. Hence, we are excited to have IPLIX Media as our partner. IPLIX Media truly understands the ecosystem in India and thus, provides us with strategy and in-depth knowledge of when and how to reach us to the right audience.”