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consumer behaviour

E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report Report

E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: report

India's Creator Economy is thriving, with 2.5 - 3.5 million creators predominantly engaging on platforms such as Instagram and YouTube. Notably, between 110-170K creators on YouTube are actively monetizing their content.

By Social Samosa
Apr 01, 2024 18:19 IST 2 Min read
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season Marketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
Oct 25, 2023 14:37 IST 4 Min read
Opinion: Reel to Real - How social media influences buying behaviour Guest Post
Opinion: Reel to Real - How social media influences buying behaviour
By Social Samosa
Aug 07, 2023 05:48 IST 4 Min read
Google, Amazon, YouTube are top 3 meaningful brands in India: Report Report
Google, Amazon, YouTube are top 3 meaningful brands in India: Report
By Social Samosa
Jun 28, 2023 05:36 IST 6 Min read
dentsu X releases a new study to help brands understand consumers better Report
dentsu X releases a new study to help brands understand consumers better
By Social Samosa
Apr 11, 2023 04:04 IST 2 Min read
Accenture report says 95% consumers want an all-in-one entertainment platform Report
Accenture report says 95% consumers want an all-in-one entertainment platform
By Social Samosa
Jan 25, 2023 08:46 IST 3 Min read
Infographic: Indians spent 30% of their phone time on entertainment Infographic
Infographic: Indians spent 30% of their phone time on entertainment
By Social Samosa
Mar 25, 2019 05:45 IST 1 Min read
Lowe Lintas scores the creative mandate of Mobile Premier League Industry Updates
Lowe Lintas scores the creative mandate of Mobile Premier League
By Social Samosa
Mar 14, 2019 11:39 IST 2 Min read
Social media agency feature - Red Cube Digital Agency Feature
Social media agency feature - Red Cube Digital
By Social Samosa
May 05, 2015 04:09 IST 2 Min read
How Data Driven Marketing Has Evolved and Big Data is Affecting the Industry Indian Social Media
How Data Driven Marketing Has Evolved and Big Data is Affecting the Industry
By Joginder Chhabra
Sep 12, 2014 06:20 IST 3 Min read
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