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Hyper-personalised content backed by predictive analytics, promises to redefine A&M approaches: Swati Rathi Interviews

Hyper-personalised content backed by predictive analytics, promises to redefine A&M approaches: Swati Rathi

Highlighting the evolution of marketing and the future impact of AI, Swati Rathi Head of Marketing at Godrej Appliances speaks about the company’s approach to sustainability, building meaningful consumer connections, and gender-inclusive advertising. She predicts trends in home appliance marketing, emphasizing premium categories and digital strategies.

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