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Influencer marketing

IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report Report

IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report

The report examines the substantial growth seen last year, with influencer mentions during the IPL 2023 season showing a 45% increase compared to 2022. Sports influencers dominated with 54% of collaborations, followed by entertainment, beauty, fashion, and lifestyle influencers.

By Social Samosa
Apr 10, 2024 18:40 IST 2 Min read
India’s influencer marketing industry estimated to reach INR 3,375 Cr by 2026: Report Report
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Amazon received the most fashion influencer collaboration mentions in 2023: Qoruz report Report
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