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Experts Speak: Innovation & sustainability to define packaging in 2024 Experts Speak

Experts Speak: Innovation & sustainability to define packaging in 2024

The packaging and visual identity of a brand play an important role in communicating with the audience. Last year, a slew of brands took the rebranding approach to connect with a new set of consumers. Experts believe this trend will continue to dominate brand outlook along with sustainability and maximalism.

By Sneha Medda
Jan 02, 2024 14:46 IST 7 Min read
Father's Day campaigns that cherish 'Papa the coolest' Campaign Spot
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