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Ecom-Gaming dominates ad volumes in IPL 17; top 5 categories hold 52% share: TAM Report Report

Ecom-Gaming dominates ad volumes in IPL 17; top 5 categories hold 52% share: TAM Report

During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.

By Social Samosa
Apr 08, 2024 18:33 IST 1 Min read
Specialisation is the key to marketing success: Krishnarao Buddha on Human Behind The Marketer Samosa Snippets
Specialisation is the key to marketing success: Krishnarao Buddha on Human Behind The Marketer
By Social Samosa
Feb 13, 2024 14:59 IST 1 Min read
Key takeaways: The Parle journey from offline to digital Best Social Media Brands 2022
Key takeaways: The Parle journey from offline to digital
By Paawan Sunam
Dec 16, 2022 06:30 IST 2 Min read
Mayank Shah on Parle's brand legacy & media strategy which helped brave the pandemic Samosa Snippets
Mayank Shah on Parle's brand legacy & media strategy which helped brave the pandemic
By Jagruti Verma
Jul 14, 2021 06:55 IST 19 Min read
Republic Day 2021 campaigns cultivate patriotism & responsibility Campaign Spot
Republic Day 2021 campaigns cultivate patriotism & responsibility
By Sanya Saxena
Jan 25, 2021 18:30 IST 44 Min read
Parle kicks off #EkBadiDua campaign this Ramzan Campaign Spot
Parle kicks off #EkBadiDua campaign this Ramzan
By Social Samosa
May 22, 2020 05:34 IST 2 Min read
#CaseStudy: How Parle leveraged a tweet to bring back the 90s rager - Rol-a-Cola Case Studies
#CaseStudy: How Parle leveraged a tweet to bring back the 90s rager - Rol-a-Cola
By Social Samosa
Apr 09, 2019 06:32 IST 4 Min read
Social Media Campaigns Round Up: Ft ZEE5, Paisabazaar, Parle Kismi, Turkish Airlines and more Campaign Spot
Social Media Campaigns Round Up: Ft ZEE5, Paisabazaar, Parle Kismi, Turkish Airlines and more
By Paawan Sunam
Feb 15, 2019 13:05 IST 3 Min read
Valentine's Day Campaigns spreading love in the air with their creative campaigns Campaign Spot
Valentine's Day Campaigns spreading love in the air with their creative campaigns
By Paawan Sunam
Feb 14, 2019 09:23 IST 29 Min read
Social Media Campaign Round Up: Ft Parle-G, Samsung, and more Campaign Spot
Social Media Campaign Round Up: Ft Parle-G, Samsung, and more
By Social Samosa
Sep 07, 2018 12:28 IST 3 Min read
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