To be perceived as a brand that cares about its Target Audience’s travel wishes
We wanted to make the word ‘iXiGO’ synonymous with the word ‘Travel’ through the duration of the contest to create indelible brand associations.
Execution:
Contest Duration: 23rd Jan – 27th Jan
Where? iXiGO’s Community Pinboard ‘Amazing Places (World)
Call to Action: Pin images of all the places you must visit in your lifetime on our Amazing Places (World) Pinboard AND tell us why you want to go there. Also, repin all the images from the #MustiXiGO Pinboard.
The contest was run on the most popular pinboard Amazing Places (World)
Teaser Posts on Facebook, Twitter and Pinterest starting 20th Jan
Call to Action was pinned at least 3 times each day to keep the interaction going
Interacted with all the participants and appreciated their efforts
Announced Bonus Activities at the peak participation time
Announced winners on 28th Jan
Results:
Increase in Number of Followers of the iXiGO.com brand Pinterest page: 92 followers in a span of 5 days
Increase in Number of Followers and incredible levels of interaction on Amazing Places (World) Community pinboard
127 followers added to Amazing Places (World) in a span of 5 days
Gained meaningful interaction and followers in Pinterest influencers from India
Conclusion:
A strong brand association has been created for iXiGO on Pinterest.
Pinterest followers were successfully engaged in an interesting travel contest.
The contest was all about the travel dreams and wishes of the participants and started a real conversation between the users and the brand.