Social Media Case Study: Kaipo Che by Rajdhani

Agency Name:

GoZoop

Brand Name:

Rajdhani - Ek Khandani Parampara

Objectives:

To delight fans/followers with some beautiful kites on Makar Sankranti.

Execution:

• Four promotional posts on Facebook & a few tweets.
• The app was launched with a teaser post.
• The communication was based on introducing the app to our fans.
• Possible organic fans were reached on Facebook which made the app go viral

Results:

• New organic fans: 180+
• Total visits on the app tab: 945
• Total plays: 486 users actually played the app
• Unique plays: 200+ unique users played the app
• Total visits on the page: 1,989+
• Unique visits on the page: 687+
• On an average they reached out to 20,000+ fans (8,000+ unique users)
• Total scores received: 486 users submitted their scores to us
• Bitly link clicks: 470+